Retro: Roadside Display Credited For Selling Three Out Of Five Brake Jobs At Shop
In the April 1962 issue of Brake & Front End, editors discussed clever merchandising techniques. The Collins Brothers, George and James, in Marietta, GA, created their roadside spectacle on Route 41 with an old 1950 Ford Coupe and a discarded department store mannequin.
Auto Care From A Male Perspective
Shops, and the industry as a whole, need to be more savvy about marketing and PR. Most shops have a heart of gold and perform miracles on their customers’ vehicles. The media needs to know about it.
Kukui Corp. Launches Kukui 4.0 Software Platform
Kukui 4.0 is designed to solve the problems that automotive service center owners struggle with every day.
Marketing: The Most Costly Mistakes Shop Owners Make
If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and, as soon as they have their own shops, they want to help as many people as they can. To achieve this goal, they network through their family and friends and do everything in their power to get the word out into their communities about their shop. And then the inevitable happens: they wake up one morning and decide it’s finally time to advertise.
Marketing: Millennials, Women and Seniors
I am sick and tired of seeing articles about marketing to millennials, women and other groups. Every day, a new article crosses my desk talking about how a shop could be missing out on a critical demographic.
Loaded Strut Advantages
Recommending and selling loaded strut assemblies not only makes for happier, safer and more profitable technicians, it also provides the customer with the benefit of completely new components. In addition to the strut itself, a loaded strut includes the upper strut mount, strut bumper and boot, spring seat and insulators, and coil spring.
BRAKELIGHT: BFE Sponsors Soapbox Derby
In the summer of 2013, Brake & Front End sponsored a soapbox derby car for the National Super Kids Classic. Held in conjunction with the All American Soapbox Derby, the National Super Kids Classic is for disabled children to race at one of the most iconic American sporting events. Sponsoring a racecar or sports team can
BRAKELIGHT: Spiffs from the 1970s (1976)
A spiff, SPIF (Sales Performance Incentive Fund) or spiv is typically given by a manufacturer or distributor for selling a specific product or for buying an assortment of parts. Special spiffs have been around since the start of Brake & Front End. Products that could be used outside of the shop were a little more
BRAKELIGHT: Children in Advertising (1937)
Using fear to sell safety components like brakes is nothing new. But Amco broke new ground when it used children in advertising to enhance its safety message.
