BRAKELIGHT: Children in Advertising (1937)

BRAKELIGHT: Children in Advertising (1937)

Using fear to sell safety components like brakes is nothing new. But Amco broke new ground when it used children in advertising to enhance its safety message.

brakelight-jan-2014

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Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

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