marketing Archives - Brake & Front End
Parts and Artificial Intelligence

In the past 25 years, things have changed with the Internet.

Why Are Cars So Expensive to Fix?

A combination of everything people require makes vehicle repairs so expensive.

Innovative Marketing Options Bridge Communication Gaps

Marketing partnerships can go a long way toward easing shop stress. This episode is sponsored by Advance Professional.

If Best Efforts Don’t Bring Great Customers, Change Now

How do you know if your marketing efforts are working? If you’re getting the right kinds of customers.

Free Webinar: Shop Marketing

Focus on marketing that improves your customer base by driving the right kind of customer to your shop.

VIDEO: Should You Lower Your Marketing Budget To Save Money?

Is it time to save for a rainy day by reducing your marketing budget? This video is sponsored by the MyPlace4Parts Studio.

Alliance Kicks Off Digital Sales & Marketing Forum

A record audience tuned in from across the U.S., Canada, Mexico, Honduras and Colombia for the virtual meeting.

Bridgestone Reveals New Global Tagline

The new “Solutions for your Journey” tagline supports the company’s mid- to long-term business strategy framework.

VIDEO: Five Factors For Fantastic Sales Training Results

Make sure your training initiatives succeed. This video is sponsored by the MyPlace4Parts Studio.

In Search of a Good Technician

All too often, an owner’s solution to low production is to hire more people.

Retro: Roadside Display Credited For Selling Three Out Of Five Brake Jobs At Shop

In the April 1962 issue of Brake & Front End, editors discussed clever merchandising techniques. The Collins Brothers, George and James, in Marietta, GA, created their roadside spectacle on Route 41 with an old 1950 Ford Coupe and a discarded department store mannequin.

Auto Care From A Male Perspective

Shops, and the industry as a whole, need to be more savvy about marketing and PR. Most shops have a heart of gold and perform miracles on their customers’ vehicles. The media needs to know about it.

auto care male perspective featured