Kukui Corp. Launches Kukui 4.0 Software Platform

Kukui Corp. Launches Kukui 4.0 Software Platform

Kukui 4.0 is designed to solve the problems that automotive service center owners struggle with every day.

Kukui Corp. has launched the newest version of its marketing software platform, Kukui 4.0. Developed with input from automotive industry coaches and shop owners, Kukui 4.0 is designed to solve the problems that automotive service center owners struggle with every day.

kukui-corp-2016-logoWith consumers communicating and interacting on a variety of mediums, today’s shop owners need to be well-versed on how to market across multiple channels. Kukui says it has made that process easier with the advent of its original marketing platform, which not only provides clients with an easy way to manage a wide range of marketing efforts, but also measures the effectiveness of those initiatives. Kukui 4.0 improves on the base platform, offering shop owners a more responsive and customizable solution.

Kukui 4.0 provides a number of new features to help clients stay ahead of the marketing curve, including improved data analytics, a user-friendly direct mail program and a new follow-up module to make client outreach easier.

The updated platform offers shop owners the latest data on every facet of their business. They can quickly determine how marketing programs are impacting revenue and generate reports on new customer acquisitions, average retention levels and business performance. Kukui 4.0 also offers shop owners the ability to compare their performance to industry metrics to see how they rank on a larger scale.

“The data we are providing to our clients through 4.0 is unparalleled and allows shop owners to dig deep to identify areas of concern,” said Kukui Corp. CEO Todd Westerlund. “We believe that this level of information will help our clients transform their businesses.”

Another key aspect of Kukui 4.0 is its focus on helping shop owners with client retention. The new follow-up module will automatically generate a call list of customers who are due for upcoming service or maintenance, so that service writers can follow up without having to do additional research. The program also includes a sales script that staff members can use to secure more appointments.

“We’ve been testing this program for some time and have seen incredible results,” said Chris Price, owner of Saratoga Shell in San Jose, California, and an advisory board member for Kukui. “It really helps put our reminder calls front and center and gives us the opportunity to interact with customers in a more personal way.”

The software is available on a monthly subscription basis, which also includes access to a dedicated marketing coordinator.

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts

Succession Planning – Navigating The Legal Landscape

Planning for a successful business handover means doing things by the book.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

April’s ShopOwner Brings May Business Success

Read the new edition online now for solid business, technical and management information for your shop.