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Tenneco Offers Strong Support to Industry’s Ride Control Replacement Recommendation

Tenneco Inc.’s Monroe shocks and struts brand has been a strong proponent of the 50,000-mile/80,000-kilometer replacement recommendation since it was introduced in 2005.

Selling Shocks & Struts: Getting Past Your Feelings so You Can Sell More Ride Control

Early in my career, I was young, stupid and drove some of the most dangerous vehicles in terms of unperformed repairs because I knew that I could fix it “someday.” I believed in the philosophy that a car was half worn, not half broken.

Nivomat Shock Absorbers: Self-Leveling Monotube Ride Control Units

The Nivomat Shock Absorber is a self-leveling monotube shock absorber developed by Sachs. Nivomat shocks are used by Chrysler, Ford, General Motors, Jaguar, Kia, Mitsubishi, Saab, Volvo and other OEMs. The system is also available on the GM Suburban and Tahoe as part of ZW7 Premium Smooth Ride Suspension. Replacement units are available from Monroe, ZF Sachs and OES suppliers.

Taking The ‘Ho-Hum’ Out of Ride Control Sales

Despite the increased quality of ride and stability control systems during the past decade, remember that springs, shock absorbers and MacPherson struts wear out just like tires, brakes and other expendable parts. Don’t miss sales opportunities for this often-overlooked system.

Monroe ‘Saving Squirrels’ Ride Control Message to Reach Millions of Consumers this Year

The message “Stop Sooner – Replace Your Shocks at 50,000 Miles” will reach millions of vehicle owners this year as a result of an extensive outdoor, Web and radio advertising campaign to be launched this month by the Monroe shocks and struts brand of Tenneco Inc. – and to be delivered by a squirrel.

Monroe Ride Control ‘Stimulus Plan’ Delivers Huge Savings to Motorists this Spring

Motorists can look to Monroe for an extra incentive – up to a $125 mail-in rebate – to maintain and replace ride control components this spring during the new Monroe “Stimulus Plan” promotion. Beginning April 1 and running through May 31, 2009, the promotion will give consumers up to $125 back for purchases of select combinations of Monroe and Rancho ride control products.

Ride Control Clinic

The more you know, the more you sell.

Ride Control Upgrades: Struts, Springs and Sway Bars

Some magazines write about suspension modifications on some of the most mundane vehicles, BRAKE & FRONT END never takes the easy way out. When most people think about lowering springs and other modifications, they think of Asian imports shaking the fillings out of a young driver. You almost never think of a BMW 7 Series.

Monroe Unveils ‘Save a Squirrel’ Consumer Ride Control Ad Campaign

The Monroe shocks and struts brand of Tenneco Inc. will launch an aggressive integrated advertising campaign this spring to remind consumers that replacing worn ride control components could help improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting ….

Tech Tip: 15 Ride Control Tips that Will Help You Sell the Job and Do it Right

The customer will not be happy if he brought the car in for a knocking noise, was sold a couple hundred dollars worth of struts and or ball joints, etc., and the noise is still there. He takes the car elsewhere and the knocking noise is fixed with a couple of $20 sway bar bushings. Despite how bad the parts are, that guy is going to think he got beat. It’s important to address the ….