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Selling the Complete Ride Control Job (Shocks & Struts)

A new strut or shock is only as good as the parts attached to it. These “required” components (notice I did not say add-ons) should be sold as part of any shock or strut replacement.

Tenneco Launches Ride Control Business on All-New Ford Escape

Tenneco announced it is launching ride control business on the all-new 2013 Ford Escape. Beginning this month, Tenneco will supply front struts and rear monotube shocks for the Escape platform, which will be produced at Ford’s Louisville assembly plant.

Ride Control and Electronic Stability Control (ESC)

For all 2012 model year vehicles, stability control is standard. For model year 2008, the majority of vehicles sold were sold with ABS and optional stability control. Most of these systems have something in common, sensors that measure the dynamics of the vehicle and the intentions of the driver.

Tenneco’s ‘Cash In 2’ Promotion Offers Attractive Rewards for Ride Control and Exhaust Sales

Qualifying automotive service shop owners, service writers and technicians can earn cash rewards of up to $120 each for the sale of premium ride control and exhaust components this fall through the Monroe and Walker “Cash In 2” promotion from Tenneco Inc.

Gabriel (Ride Control, LLC) Launches All-New Interactive, User-Friendly, Content-Rich Website

Gabriel (Ride Control, LLC), the originator of the world’s first automotive shock absorber in 1907, announces the launch of its all-new website. The easy-to-navigate, content-rich site now includes videos, Q and A’s, downloads and two product searches: one for light vehicles and one for heavy-duty trucks, buses and other industrial uses.

Two New Monroe Promotions Reward Consumers and Technicians for Ride Control Replacement

Consumers can save significant money and professional technicians can earn valuable cash rewards this spring by replacing worn shocks and struts with new Monroe units through two new promotions from Tenneco Inc.

Tenneco Unveils Array of Marketing Tools to Support Monroe OESpectrum Ride Control Line

Tenneco Inc.’s comprehensive new line of Monroe OESpectrum shock absorbers and struts for foreign nameplate vehicles has been launched with an array of creative point-of-sale merchandising materials and other tools to help installers increase their ride control sales.

Tenneco Launching New Ride Control Line for Foreign-Nameplate Vehicles

Tenneco Inc. has introduced an extensive line of advanced-technology replacement shock absorbers and struts engineered specifically for foreign-nameplate vehicles. New Monroe OESpectrum shocks and struts, featuring the company’s latest global original equipment valving technologies, will be available through Monroe distributors and service providers in early 2011.

Tech Feature: Diagnosing and Replacing Chassis & Ride Control Parts

Worn chassis parts are often-overlooked causes of tire wear, steering and handling problems, and even road noise. Worn tie rods are the most common culprit for causing rapid tire wear, but worn control arm bushings or ball joints can also contribute to tire wear.

Tenneco Offers Prepaid Debit Cards to Installers Who Sell Monroe Ride Control Products

“Take Control” promotion in April and May features rewards of up to $120 for qualifying sales by members of Expert Plus program.