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Honesty, Service And Integrity: The Details That Matter Most To Customers During The Vehicle Service Process

This probably doesn’t come as news to you, but every new customer who walks through your doors comes preloaded with trust issues. They have already been betrayed by their car and probably also by the dealer at one time or another, and they expect you to be the latest one to disappoint them.

ACDelco Seeks Customer-Focused Service Centers For Top Shops Award

Service centers that participate in ACDelco’s Professional Service Center (PSC) program have a chance to win one of five grand-prize trips for two to the 2017 AAPEX show plus a day of high-performance driving at Ron Fellows Performance Driving School at Spring Mountain Motorsports Resort and a $1,000 American Express gift card by entering the

Mitchell 1 SocialCRM Shop Marketing Service Adds ‘Lost Customer’ Email Feature

Mitchell 1 has enhanced its SocialCRM shop marketing service by adding a new feature that gives automotive repair shops the ability to recover “lost customers” by automatically sending promotion emails to any consumers that have been away from their shop for more than 12 months. “Every year, repair shops lose over 20 percent of customers

If You Haven’t Seen That Long-Time Customer For A While, Don’t Send A Service Reminder!

If you haven’t heard from a customer for a longer than usual period of time, pick up the phone and give them a call! Years ago I developed a really easy way to start the conversation without sounding awkward or as though we were just looking for additional sales.

Network To Award Bahamas Cruise, Other Prizes To Service Dealer Customers Of Parts Plus, Auto Pride

The Automotive Distribution Network’s 2013 summer sweepstakes will award a Bahamas cruise and hundreds of other prizes to service dealers who buy from participating Parts Plus and Auto Pride warehouse distributors and auto stores, according to Mike Lambert, president of the Network.

Are Your Service Advisors Engaging Customers, Or Are They Part Of The Walking Dead?

Ok, I admit it. Let’s get it out in the open. I am a zombie movie fan. There is something about dead people shuffling around grunting in an expressionless, catatonic state that captivates me. The new TV series, The Walking Dead, is my current favorite show. However, when it comes to catatonic customer service people … well, that’s another story.

Editor’s Notebook: Mobile Ad Customer Engagement Spells Service Opportunities

A recent study issued by the Marchex Institute sought to answer some of the most pressing questions about consumer call behavior.

Smart Phone, Dumb Customer: The Abuse of a Service Writer with Technology

If you have worked the front counter at any shop, you can tell a lot about a customer as they walk from their car to the front door. It is a talent all service writers develop.

Car Care Council’s Service Schedule and E-mail Reminders Help Your Customers and Your Business

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.

Frank’s Mercedes Service Tackles Even the Toughest Jobs and Over-Delivers on Customer Expectations

Walking into the serene, peaceful waiting room at Frank’s Mercedes Service in Henderson, NV, one would think that it’s a laid-back business. But, that couldn’t be farther from the truth. Owner Frank Scandura and his dedicated team of top-notch techs are one serious group.