Selling Services: Mind Games…The Four Customer Types
I heard “Glen, help!” coming from the phone’s ear piece. It was a customer of mine that I recognized quite well. She was a regular customer, a good customer. It didn’t start off so well though. The first time I remember her bringing her Jeep Cherokee into the shop, the water pump was leaking. She
Gunning for Your Customers: OE Dealerships are Putting More Emphasis on Service Over Sales
It’s no secret that new car sales have slowed in recent months. In fact, new car and light truck predictions for 2007 estimate a flat market over the next year. So be prepared. Dealerships will be using their parts and service departments as a means to generate revenue and profits. And to do that, they will need to compete for your customers.
Mitchell 1 Adds Custom Web Services Feature to Customer Retention Marketing (CRM) Program
Mitchell 1 announces it has added a Custom Web Services (CWS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops put together the elements they need to create and support professional, unique and easy-to-navigate websites.
Mitchell 1 Adds Call Tracking Services Feature to Customer Retention Marketing Program
Mitchell 1 announces it has added a Call Tracking Services (CTS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops track marketing and capture actionable information on every phone call.
CustomerLink’s Customer Development Programs and Services Assist in Building Lasting Customer Relationships
Implementing a new communication program lets your customers know you are serious about helping them properly maintain their vehicles, what to expect from you throughout the year, to look for promotions from you and that they should schedule an appointment when they receive your service reminders.
Selling Services: Selling the Scope to Your Customer
While replacing a blown head gasket and re-torquing the head bolts, you reach into your tool box and grab your 1/2-inch impact and rattle the bolts down. Just kidding! You would reach for your torque wrench and accurately follow the manufacturer recommendations for torque patterns and values. To guarantee a quality repair, an accurate torque
Wheel Bearing Service
When faced with any noise complaint, take the time to test-drive the car with the customer, if that’s possible.
Selecting the Right Oil for your Customers Engine
Learn how to educate customers on the importance of OEM specifications and premium lubrication for their vehicles’ maintenance needs.
Sun Auto Tire & Service Expands Texas Store Count
The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.
Effective Service Advisor Communications
Understanding the science of communication is essential in the automotive industry. Customers and technicians have different expectations, while service advisors must tailor their communication style to suit various situations. This class will teach effective communication between the customer & technician.
