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ACDelco ‘Knowledge is Power’ Program Helps Connect Independent Service Centers With Female Customers

“Knowledge is Power,” a new ACDelco program, is ­designed to help independent service centers strengthen their relationships with their female customers by helping women ask the right questions about vehicle care and making them more knowledgeable consumers. ACDelco is offering the program to more than 6,000 independent service facilities nationwide, including members of the ACDelco

Scott De Long’s Auto Service in Marietta, GA, Treats Customers Like Family

The motto at Scott De Long’s Auto Service in Marietta, GA, is “Honesty and integrity in motion.” After diagnosing a customer’s vehicle, De Long provides the customer with a priority list, starting with what needs to be done first. The largest challenge faced by the business is keeping up with all the new computer diagnostic equipment.

Editor’s Notebook: Give Your Customers Reason to Return for Service

With customers having so many choices today for many of the products or services they buy, businesses that want to attract new customers need to actively take steps to deliver the highest level of value and service.

Skeeter’s Auto Service Takes Pride in Building Rapport with Customers

Skeeter Lothringer along with his wife Eraina and daughter Rona run Skeeter’s Auto Service in Cypress, TX. While the shop now employs 20 technicians working out of 32 bays, Skeeter’s Auto Service hasn’t lost the personal care it provides each customer.

Lucchetti’s Service Center Becomes First to Offer Recycled Motor Oil to its Customers

New EcoPower motor oil offers South Shore residents an earth-friendly oil change.

Editor’s Notebook: Take a Good Look in the Mirror… Reflections on Customer Satisfaction & Service

As the challenge to win and retain customers becomes increasingly more difficult, taking a detailed look at your business’ policies and practices, especially as they relate to the outside world, should rank among your most important growth strategies. How customers perceive your shop in terms of quality repairs, expertise, knowledge and professionalism can make or

Management: Top Quality Brings Customers In; Great Service Brings Them Back

Today’s fragile economy requires that now, more than ever, you take a hard look at your business model. In particular, the efforts you make in winning over customers will be the catalyst that carries you through an economic downturn. Quality is the name of the game today, and most of your customers and prospects want quality repairs that restore system integrity, boost vehicle performance and ….

CustomerLink Launches Website Design and Hosting Service

CustomerLink recently announced the launch of its new website design and hosting service. CustomerLink websites are highly customized with personalized, shop specific domain names, extensive information about the shop including services offered, car care tips, online appointment scheduling and personalized email ….

Identifix Brings Online Vehicle Diagnostic Services to WORLDPAC Customers

Identifix has announced a new partnership with WORLDPAC to bring vehicle diagnostic information services to WORLDPAC customers through the WORLDPAC Assist Powered by Identifix program.

Selling Services: Marketing Nitrogen to Your Customers

What’s wrong with air? Like a slumbering giant, the passenger and light truck tire industry is slow to evolve and slower to accept new products and ways of thinking. Take the current buzzword going around: nitrogen. That inert gas has the industry and, as I found out, consumers, in an uproar about who and what