Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing
Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship, both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series.
CARQUEST Auto Parts and MACS Announce Mobile A/C Technician of the Year Finalists
CARQUEST Auto Parts and MACS Worldwide have teamed up to find the best mobile A/C and heat transfer service technician in the United States and Canada. The first round of competition, which included an online skill assessment, recently was completed.
Valvoline Steps Up its NHRA Support
Longtime NHRA sponsor Valvoline recently announced plans to step up its support of NHRA racers next year by adding sponsorship of a multi-car Pro team and extending its support of key Sportsman racers in a multi-year deal.
Bosch Launches New Website for Aftermarket Professionals, Motorists
Bosch has launched a brand new website developed especially for the aftermarket. The new site was designed to give auto parts retailers, installers and motorists quick and easy access to a vast storehouse of information about Bosch aftermarket parts and services.
‘Alter Your Ego’ Online Through Powerful New GORANCHO.COM Web Experience
After more than 50 years, Rancho – one of the world’s top performance suspension brands – knows that a new look, matched with the latest, cutting-edge products, delivers just the right package to off-road and performance enthusiasts. And there’s no better way to see this in action than at www.GoRancho.com.
SPAL’s ‘Rocket Ranger’ Gears for Second Attempt of Land Speed Record
SPAL, in conjunction with HyperMax Engineering, will attempt to set a new land speed record to claim the title of World’s Fastest Diesel Pickup Truck during the Bonneville Salt Flats 2006 World Finals, October 11-14.
News Update: DENSO Launches Summer Tune Up Campaign
DENSO Sales California is launching a summer sales campaign, “Tune In & Tune Up” to all DENSO warehouse distributors, jobber/counterpersons and service technicians. The program runs now through Sept. 30, 2006. DENSO is rewarding jobber/counterpersons and professional service technicians by offering them an opportunity to win electronic prizes for selling DENSO First Time First Fit
AftermarketUpdate
Mighty Auto Parts Named One of Wall Street Journal’s Top 25 Franchises Atlanta — Mighty Distributing System of America has been selected as one of the Wall Street Journal’s top 25 franchises. The parts distributor was selected from the nation’s more than 2,500 franchise brands. In the article titled, “The 25 Franchises that Made the
Clevite Engine Parts Powers Teams in All Racing Series to Victory, Recognizes the Hidden Heroes of Racing
Clevite Engine Parts continues to lead the pack during the 2006 motorsports season with legendary products, its commitment to service and support and for recognizing the talents of engine builders who help to make it all possible.
Ray Evernham Speaks at Valvoline’s Valvapalooza
Ray Evernham, president and CEO of Evernham Motorsports, recently spoke at the Ashland/Valvoline New Product Development Laboratory in Lexington, KY, as part of Valvoline’s "Valvapalooza 2006: FutureTech" event. The company has joined forces with Evernham to form Valvoline Evernham Racing.