Joe Gibbs Driven Makes First Appearance as a Primary Sponsor of Joe Gibbs Racing Car
Joe Gibbs Driven, the automotive aftermarket division of Joe Gibbs Racing (JGR), will make its first appearance as a primary sponsor of a NASCAR NEXTEL Cup Series race car when JGR development driver Aric Almirola attempts to qualify for his first Nextel Cup race March 9 at Las Vegas Motor Speedway.
Clevite Announces Their Sponsorship of ‘Follow A Dream’ Top Alcohol Funny Car
Clevite Engine Parts is pleased to announce their new sponsorship of Follow A Dream’s Championship NHRA racing team. In partnering with the team for the 2007 NHRA racing season, Clevite will provide Follow A Dream with Clevite engine bearings and Perfect Circle piston rings for their Top Alcohol Funny Car.
Affinia Group Launches New Website
Visitors to Affinia’s new website will find information about Affinia’s industry-leading brands, including WIX filters and Raybestos brand brakes, along with hot links to individual brand websites. In addition, the site includes a section devoted to recruitment with the latest information on careers at Affinia.
Shell Offers New Branded Experiences and Products by Activating its Kevin Harvick Sponsorship
NASCAR’s 75 million fans are sure to take notice that Shell has made its way back into the world of NASCAR through a relationship with one of the best teams in motorsports, Richard Childress Racing (RCR), and fan favorite, Kevin Harvick, driver of the No. 29 Shell-Pennzoil car.
News Update: Auto Value/Bumper to Bumper Provides Membership in CCPN
Auto Value and Bumper to Bumper announced that in 2007, every certified service center is now officially a member of the Automotive Aftermarket Industry Association’s (AAIA) new Car Care Professionals Network (CCPN). The CCPN was created to represent, support and improve automotive service centers and provide them with a national platform to promote communication and
Clevite Announces IHRA Nitro Sponsorship
Clevite Engine Parts is now an official contingency sponsor for the International Hot Rod Association (IHRA). Clevite will become the "Official Nitro Class Bearings and Rings of the IHRA," and will sponsor the "Clevite Nitro Speed Master Award" for Top Fuel and Nitro Funny Car classes at five national IHRA events in 2007.
News Update
Identifix Releases ‘Supercharged Search’ for Techs
ANSA Introduces New Silverline Diesel Performance Catalog
ANSA Automotive has just released the new 2007-08 Silverline Diesel Performance Exhaust catalog. This updated catalog includes dual and single exhaust systems for current year model light diesel trucks, universal stack kits and an expanded selection of truck tips and accessories.
Summit Racing Equipment Named Title Sponsor of NHRA POWERade Event
Summit Racing Equipment, a direct mail and Internet supplier of high performance auto parts, signed a multi-year agreement with NHRA to become title sponsor of the NHRA POWERade Drag Racing Series event at Norwalk Raceway Park. Advance ticket sales for the event set a one-week sales record.
News Update Affinia Group Restructures Marketing Organization: Adds Key High-Level Positions
Affinia Group Inc. has transformed its marketing organization, including the creation of four new, high-level positions. The move will place increased emphasis on global thinking and the use of category management to drive customer-facing decisions, according to Terry McCormack, president and CEO of Affinia. Jerry McCabe, formerly vice president of communications and marketing services, has