'Alter Your Ego' Online Through Powerful New GORANCHO.COM Web Experience

‘Alter Your Ego’ Online Through Powerful New GORANCHO.COM Web Experience

After more than 50 years, Rancho - one of the world's top performance suspension brands - knows that a new look, matched with the latest, cutting-edge products, delivers just the right package to off-road and performance enthusiasts. And there's no better way to see this in action than at www.GoRancho.com.

After more than 50 years, Rancho – one of the world’s top performance suspension brands – knows that a new look, matched with the latest, cutting-edge products, delivers just the right package to off-road and performance enthusiasts. And there’s no better way to see this in action than at www.GoRancho.com.

Rancho has included the all-new Rancho Interactive Garage (R.I.G.) in the site. Currently featuring the Rancho 2007 Tahoe, 2006 Hummer H3 and Dodge Power Wagon, R.I.G. lets users preview suspension upgrades and special Rancho system features in a close-up, detailed view. Plus, enthusiasts can “customize” the vehicle, viewing it with a Rancho suspension versus stock and add their own choice of aftermarket products (i.e. wheels, grille guard, etc.).

“Rancho is constantly evolving – our products, technologies and image – which is why enthusiasts continue to look at us for the next ‘big thing,’” said Joe Pase, general manager for Rancho. “No one understands the performance demands and lifestyle of the off-road community better than Rancho, and there’s no better place to ‘live the brand’ than at gorancho.com.”

Rancho also has completed an enhancement to the brand’s online Rancho Zone. The Rancho Zone, a “backstage” pass linking users to Rancho, includes an expanded download section with more computer desktop backgrounds plus Rancho iPod movies and pictures; motorsports results, schedules and driver profiles; Rancho product display trailer information; and complete editorial and ad previews. The Zone now includes a brand-new image gallery that captures Rancho at some of the most memorable off-road events (like trail rides at the 2006 Moab Easter Jeep Safari).

The new website also offers users up-to-the-minute new product information and technical insight. Many Rancho products have new interactive demos allowing enthusiasts the opportunity to experience exclusive Rancho technologies, like the RS9000X “Dial Your Ride” demo.

Rancho offers a full line of advanced 4WD suspensions, shock absorbers and other accessories for virtually any popular light truck, SUV or Jeep model. Rancho has launched several first-to-market suspension systems recently, including the 2007 Chevy Tahoe/Yukon system and the SEMA-award winning 2006 Hummer H3 system, and plans more during 2006.

Among the most popular new Rancho products are the nine-position, fully adjustable RS9000X and RS9000X Pro Series remote reservoir shocks; and the RS9000RCX remote shock damping control system.

For more information about Rancho suspensions, shocks and other components, contact your Rancho retailer, visit ww.gorancho.com or write to: Rancho Suspension, 6925 Atlantic Ave., Long Beach, CA 90805. For the location of the nearest Rancho authorized dealer, call (734) 384-7805, or use the “Dealer” link at www.GoRancho.com.

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