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Akebono, Worldpac Host Customers For Woodward Dream Cruise

In coordination with Worldpac, Akebono Brake Corp. hosted winners of its sales contest in Detroit, Michigan for its 25th annual Woodward Dream Cruise.

ZF Aftermarket’s Latest Product Campaign Is All About Its Customers

Auto care professionals are called upon to show their pride in parts.

Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base

There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.

Mighty’s Fall Rebates Pay Customers To Care

Repair shop customers can rack up an easy $130 in combined rebates during Mighty’s annual Fall Consumer Rebate Promotion, when consumers focus on the four basics of preventive maintenance: cleaning, starting, stopping and seeing. Mighty Auto Parts is offering a Fall promotion during October and November 2018. Consumers having their vehicle serviced at a professional

Understanding Customers And What They Think About Ride Control

The old proverb of “walk a mile in their shoes” applies to selling springs, shocks and struts. Your typical customer is not like you – their point of view is completely different. You have to understand what they know and what they value. You also need the patience to educate them on the importance of these critical automotive components.

ASA Partners With Podium To Enable Shops To Text Customers Directly Through Interface

ASA Sponsored Benefit Provider companies provide specially priced member services and products to ASA members to help offset their everyday business costs.

Vaca Valley Auto Parts Customers ‘Get Dirty With Kenny’

Customers of Federated member Vaca Valley Auto Parts recently participated in a “Get Dirty with Kenny” dirt track driving experience, which included a full day of fun, food and a chance to test their driving skills with the NASCAR legend. “As usual, Kenny Schrader and his crew were first-class with our customers. Kenny has such

Rick & Ray’s Auto Plaza: Culture Of Professionalism Caters To Both Customers And Employees

It doesn’t get much bigger than this; at 23 bays with 15 hydraulic lifts, Rick & Ray’s Auto Plaza has positioned itself as a top contender not only in Fort Worth, TX, where it’s located, but also in the surrounding areas where the shop’s notoriety continues to bring in business.

VIDEO: Why You Should Educate Your Customers In TPMS

Andrew Markel focuses on the customer and why it is a shop’s responsibility to educate them about TPMS when it is an issue on vehicles. Sponsored by ATEQ.

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