Editor’s Notebook: Quality & Courtesy Make the Sale
As companies fight for market share, the airwaves, print and digital media, and the internet are laden with messages that employ a variety of selling tactics to target certain consumer demographics. Some sales pitches are subtle, others are blatant; some play on consumer emotions, while others play on fears; and some make promises, while others
News Update
Identifix Releases ‘Supercharged Search’ for Techs
Subaru Brake System Service
Over the last 25 years or so, Subaru has been the top- selling all-wheel-drive car here in the Pacific Northwest. For beachcombers and skiers alike, as well as rock hounds and hikers, having all-wheel drive is a big plus. Stop-and-go commuting, and difficult mountain driving take their toll on both drivers and vehicles. Of all
Directions: Greetings on the New Year
With a new year comes new challenges. The staff here at Underhood Service takes a look at some of the issues that we feel will have an impact on your shop in 2007. Many of these issues will be addressed in management or technical articles throughout this year. Although these issues are not ranked by
Under Pressure:TPMS Diagnostics
Have you ever noticed the sides of at least one tire excessively bulging on the car ahead of you in traffic? Of course you have. You’ve likely also found a high number of improperly inflated tires on vehicles that roll into your shop on a regular basis. Improperly inflated tires are commonplace. The National Highway
Pointers from KYB Help Technicians Sell More Shocks and Struts
Statistics show that you’re probably not selling as many shocks and struts as you could. Maybe it’s because you haven’t considered the possible opportunities? There are actually three different categories to consider. Unfortunately, most shops don’t get beyond the first.
WIX Filters Donates $75,000 to Victory Junction Gang Camp
WIX Filtration Corp. has donated $75,000 to Victory Junction Gang Camp, continuing its support for the Petty family’s camp for chronically and seriously ill children. Victory Junction Gang Camp is solely supported by contributions and donations from corporations, individuals and foundations.
Mitchell 1 Adds Target Market Promotions Feature to CRM Program
Mitchell 1 has added a Target Market Promotions feature to its Customer Retention Marketing (CRM) program. The new feature is designed to help participating shops acquire new customers, stay in contact with existing ones and recapture lost business.
Murphy’s Auto Care Wins Membership to Standard Plus Club and Online Plus Program
Standard Motor Products recently announced that Murphy’s Auto Care in Beaver Creek, OH, has won a 12-month membership to the Standard Plus Club and the Online Plus program. The drawing took place at the 2006 CARS show in Las Vegas, NV.
Perspectives: Feedback About the Car Care Guide
Back in October, I introduced you to the Car Care Guide, the glove compartment-sized, 56-page “vehicle owner’s manual” that was developed by the Car Care Council (the national non-profit organization established to educate consumers about the benefits of proper vehicle care, maintenance and repair). The goal of the guide is to build on the momentum