Mitchell 1 has added a Target Market Promotions feature to its Customer Retention Marketing (CRM) program. The new feature is designed to help participating shops acquire new customers, stay in contact with existing ones and recapture lost business.

"One of the most important aspects of an effective CRM strategy is providing relevant communication to your customers on a consistent basis,” said Chris Arden, product manager for CRM. “Unfortunately, it can also be a difficult and time consuming task. With Mitchell 1 Target Market Promotions, we can help automate this process so participating shops can easily convey the right message in a powerful, professional format.”

This new tool allows Mitchell 1 CRM shops to target existing customers, based on unique criteria, as well as acquire new ones through prospecting campaigns. Members work with Mitchell 1’s Marketing Support Team to divide their customers into various groups based on specific criteria, and then design a custom promotion to reach each targeted group. Prospect lists based on unlimited demographic criteria are also available. Promotional offers include oil change reminders, seasonal specials, maintenance service specials, fuel economy service, brake special and lost loyalty campaigns.

"Target Market Promotions will deliver a new level of accuracy when compared to traditional direct mail,” said Arden. “The program allows shops to pinpoint their customers for strategic mailings like never before."

For more information about Mitchell 1, go to: http://www.mitchell1.com.