All New Bosch ‘Parts For Every …’ Campaign Demonstrates Brand Benefits To Shops
Robert Bosch LLC, Automotive Aftermarket North America, has announced the launch of a new trade advertising campaign targeting the rapidly increasing DIFM (Do It For Me) market. Employing print and digital media, the integrated campaign communicates the comprehensive range of products, workshop business solutions, training and services that Bosch presents to the aftermarket. According to
Bosch Establishes Scholarship/Grant Program With Universal Technical Institute (UTI) Foundation
Robert Bosch LLC has established an education scholarship and employment grant program through the Universal Technical Institute (UTI) Foundation with a gift of $50,000. These scholarships will assist students by funding a portion of their technical education at the Universal Technical Institute (UTI) campus in Lisle, Ill. Multiple $1,000 scholarships and employment grants will be
Bosch Breaks Ground On Technical Center Expansion
Michigan Gov. Rick Snyder joined Robert Bosch LLC President Mike Mansuetti and other Bosch executives today in a ceremonial groundbreaking to publicly announce a 220,500-square-foot expansion of Bosch’s Technical Center in Plymouth Township. “Bosch’s commitment to expand its presence in Michigan, while also enhancing its research and development work shows that Michigan truly is a
Inside The Bosch Xperience Mobile Technician Training
Robert Bosch LLC has been bringing technician training straight to the shop this year with its Bosch Xperience mobile tour, and when it rolled into The Swedish Solution in Orange Village, Ohio, a team of editors from Babcox Media had to check it out. In case you missed the news from the spring, The Bosch
Bosch Community Fund Donates $100,000 To The University Of The Aftermarket Foundation To Fund Scholarships For Automotive Technology Students
The Bosch Community Fund, along with the Bosch Automotive Aftermarket Business Division, has established a $100,000 fund for the University of the Aftermarket Foundation to provide approximately 25 automotive scholarships each year over a three-year period. The fund is an important element in Bosch’s comprehensive strategy to help equip the automotive workforce of the future
Bosch Expands Aftermarket Coverage For Asian, Domestic And European Vehicles
Robert Bosch LLC has announced the release of 41 new part numbers in its braking, rotating electric and horn product lines. These new part numbers cover close to 3 million additional vehicles on the road. Bosch QuietCast Brake Pads and Bosch Blue Brake Pads Bosch Braking Components group has added 10 new brake pad sets
Bosch Adds To Braking, O2 Sensor, Ignition Coil, Filter Lines
Bosch has expanded its portfolio of part numbers for select product lines. A total of 47 new part numbers has been added to the Bosch offering in the braking, O2 sensor, ignition coil and oil filter lines. Bosch QuietCast Brake Pads and Bosch Blue Brake Pads Thirty-four new Bosch QuietCast and Bosch Blue Brake Pad
Bosch Named Supplier Of The Year For Design For Six Sigma By Chrysler
Robert Bosch LLC was recently named a Supplier of the Year for extraordinary performance in design, earning the company the Design for Six Sigma award during the Chrysler Group’s fourth annual strategy meeting and supplier awards event. “At Bosch, we strive to design and develop top-of-the-line, technically sound products,” said Mike Mansuetti, president, Robert Bosch LLC.
Bosch, Audi Sign Event Data Recorder License Agreement
Audi AG and Bosch Automotive Service Solutions have entered into a licensing agreement to allow Bosch access to Audi Event Data Recorder (EDR) system information. EDR access will be used to communicate with Audi passenger vehicles via the Bosch Crash Data Retrieval (CDR) tool, used to analyze and understand vehicle behavior before and during crashes.
Bosch Launches New Digital Marketing University
Bosch has announced a significant new benefit for repair shops that are members of its exclusive Bosch Car Service program. Bosch is launching the company’s new Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.