Bosch Launches New Digital Marketing University

Bosch Launches New Digital Marketing University

Bosch has announced a significant new benefit for repair shops that are members of its exclusive Bosch Car Service program. Bosch is launching the company's new Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.

Bosch has announced a significant new benefit for repair shops that are members of its exclusive Bosch Car Service program. According to a recent Google research study, 43 percent of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch Service Centers reach these consumers, Bosch is launching the company’s new Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.

“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” said Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”

“Google research indicates that 70 million searches on automotive aftermarket services are conducted monthly,” added JP Persico, manager of the digital marketing team for Robert Bosch. “These tools are aimed at helping Bosch Service centers enhance and increase their digital appearance.

“Our initial training sessions will introduce the latest digital marketing technologies,” continued Persico. “These sessions will be followed by webinars and access to online resources, keeping shops in our Bosch Service network at the forefront of digital marketing.”

“We will be rolling out our Digital Marketing University in the next few months,” said Bobby Bloom, senior vice president, Robert Bosch Automotive Aftermarket. “In doing so, Bosch Service centers will have tools beyond all other programs in the automotive aftermarket to attract the digital-savvy consumer.”

The Bosch Service network is an exclusive network of top independent repair centers, servicing gasoline, diesel and hybrid-powered vehicles. Bosch Service centers receive quality parts, diagnostic and wheel service equipment and training from Bosch, the largest automotive original equipment and aftermarket parts manufacturer in the world.

“We encourage independent repair shops to consider joining the Bosch Service network,” said Lippman. “Partnering with the world’s largest supplier of automotive parts and systems to vehicle manufacturers and the aftermarket provides shops with access to the most current technical service information, highest quality parts and a wide variety of merchandising tools,” he said. Interested service centers can request more information on the www.boschcarservice.us website.

To access the research study mentioned in this release, click here.

 

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Other Posts

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”