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Shocks and Struts: A Crucial Part of the Electronic Equation

When a vehicle’s ABS or stability control is really needed, how well it works is directly related to the tire’s contact patch. If the tire does not have traction, any type of electronic intervention or driving skill will not bring the car back under control. During a panic stop, weight transfers to the front tires,

shocks and struts
Rancho Performance Suspension & Shocks Brand Celebrates 60th Anniversary

The Rancho brand – an iconic brand in the off-road industry since 1955 – kicked off its 60th anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The Rancho booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.

Shocks, Struts and Springs: The Lighting Connection

The health of the suspension has a direct effect on the headlights, even on vehicles without self-leveling headlights. If the ride height is down in the front, the headlights’ beam pattern will not project far enough. If the rear height is down, the headlight pattern could be pointing at the sky and in the eyes

Shock-spring-lighting-connection
Why Your Customers Believe They Don’t Need New Shocks, Struts

The old proverb of “walk a mile in their shoes” applies to selling shocks and struts. Your typical customer is not like you — their point of view is completely different. You have to understand what they know and what they value. You also need the patience to educate them on the importance of these

Ride Control basics
Monroe OESpectrum Shocks And Struts Now Available For Domestic And Foreign Nameplate Models

Tenneco has announced that its popular line of Monroe OESpectrum shock absorbers and struts has been expanded to cover virtually all domestic and foreign nameplate passenger vehicle models. The OESpectrum line, which features the company’s next-generation, original equipment-based valving technology, was previously available only for foreign nameplate applications. “Monroe OESpectrum shocks and struts have been

BILSTEIN To Introduce Three New Off-Road Shocks At The 2014 SEMA Show

BILSTEIN’s spirit of innovation continues to progress. Spurred on by research gleaned from its motorsports drivers and teams, as well as feedback from its network of dealers worldwide, which have direct contact with end users and their requests, BILSTEIN will debut three shock absorbers at SEMA: • 6112 Series – Designed for the off-road adventure

Monroe Shocktober Promotion Pairs Safety, Savings To Drive Replacement Of Worn Shocks And Struts

The Monroe Shocks and Struts brand has once again launched its popular fall “Shocktober” promotion that offers savings to consumers who help protect their driving safety by replacing worn ride control units. Now through Oct. 31, the Shocktober mail-in offer enables consumers to get four qualifying Monroe or Rancho shocks or struts for the price

Servicing The Electronically Adjustable Shocks Of Full-Sized GM Trucks

Since the 2000 model year, GM has offered electronically adjustable suspension as an option on Chevy, Cadillac and GMC full-size trucks. The system actuates the valving in the shocks to control ­suspension position and body attitude. The electronic suspension control (ESC) system independently controls each of the four shock absorbers in order to control the

10 Reasons Why You Don’t Sell More Loaded Shocks And Struts

Do you only look at the shocks and struts when the driver complains of a noise or when the vehicle can’t be aligned? This might be just one of several reasons you aren’t selling more loaded shocks and struts despite a vehicle’s need for them. Here are 10 tips to help you better identify the need for shocks and struts and for effectively educating your customers to make the sale.

The Original Gabriel Introduces The ‘Top 10 Signs Of Worn Shocks And Struts’ Video

Gabriel (Ride Control, LLC) has introduced a new Answerman video to help communicate the indicators of worn shocks and struts on light vehicles. Gabriel’s new “Top 10 Signs of Worn Shocks and Struts” video is available to view at the Answerman section of Gabriel’s website or at YouTube on TheOriginalGabriel channel.