Men Not Necessarily More Car-Care Savvy Than Women; Jiffy Lube Survey Shows Both Sexes Fall Short in Preventive Maintenance Knowledge
Women who turn to men for car-care advice may not be getting good counsel as often as they think. A national survey sponsored by Jiffy Lube International found that while 69 percent of men and 64 percent of women think men know more than women on the subject, their responses to basic car-care questions tell a somewhat different story.
Perspectives: Earning the Title of ‘My Mechanic’
Our industry suffers from an overall lack of trust because the customer doesn’t have enough information and knowledge to feel confident about many of the repairs that are being recommended. One of your many jobs is to educate your customers and try your best to clearly explain why the work is needed.
Viewpoint, AAMCO, Cottman, Monro, Procare: With Size Comes Responsibility
In the past month, we have seen some historic events in the world of undercar service. The reunification of Cottman and AAMCO and the acquisition of ProCare by Monro Muffler have changed the landscape of the undercar service industry. Some people say that the Cottman and AAMCO deal was a shocker. When Rich Silva (Cottman)
Publisher’s Perspective: Earning the Title of ‘My Mechanic’
Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a discussion about a series of topics.
Publisher’s Perspective: Our Business is Still a ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
Perspectives: Our Business is Still A ‘People’ Business
Earning the Title of ‘My Mechanic’ Over the last few weeks, I have had the opportunity to sit in on some focus groups with repair shop owners and managers, and some with service customers. The way focus groups work is you have about 10 people sitting around a table with a moderator who leads a
CustomerLink’s Customer Development Programs and Services Assist in Building Lasting Customer Relationships
Implementing a new communication program lets your customers know you are serious about helping them properly maintain their vehicles, what to expect from you throughout the year, to look for promotions from you and that they should schedule an appointment when they receive your service reminders.
TechTalk: A Chevy Tahoe with Shifting Issues
A customer with a 1996 Chevy Tahoe brought the vehicle in, stating that it was shifting erratically, the cruise control would surge from 50 mph to 60 mph and then cut out completely and the speedometer, at times, was drifting. (This Tahoe had a 5.7L vin R engine with a 4L60E transmission coupled to a
Mighty Repair Hotline Offers Technical Assistance for Technicians
Fast and accurate technical assistance is key to successfully running your automotive business. This is where the Mighty Repair Hotline comes in – each and every call is answered by a master technician who specializes in only your make of vehicle.
Viewpoint, Is the Wrench More Powerful Than the Pen?
nzy of press kits, executive fluff interviews and the free meals, the journalists become brainwashed by their own egos. They think that their words are selling cars and putting wind into the sails of car companies’ stock prices. But, many of their facts and opinions are quickly disproved in a very short period of time.