New Luber-Finer Website Designed to Optimize Customer Experience
The new website reinforces Luber-finer’s recently launched “Built To Do More” marketing campaign. The new site is designed to provide visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information about Luber-finer filtration products.
Tech Tip: Fixing Mitsubishi HVAC Blockage and Overflow
A Mitsubishi owner may complain of water on the front driver’s side floor of the vehicle. The HVAC drain tube can become blocked by internal foam packing material or by external debris entering the front cowl area. If this occurs, the HVAC case may fill up with condensation and overflow onto the passenger’s side floorboard. In some cases, it can overflow into the blower motor.
Purolator Adds 20 New Part Numbers to its Rapidly Growing Product Portfolio for the Heavy-Duty Market
Purolator Filters has recently added 20 new part numbers to its rapidly growing line of heavy-duty filtration products. These part numbers cover a variety of products for trucks and buses of different makes and models.
Purolator Launches Online Merchandising Program: Purolator Gear
Robert Bosch LLC announces the launch of Purolator Gear for its Purolator brand of filter products.
Tech Feature: Troubleshooting BMW’s Condition Based Service System
BMW’s “Condition Based Service” (CBS) system monitors various maintenance items on the vehicle, and alerts the motorist when service is needed. But even this maintenance alert system can require maintenance itself.
More Parts Coverage, Training and Marketing Material Added to FRAM Advantage Program
Participating distributors and shops to benefit from additional support.
Increase Your Repeat Business with Mighty’s ‘Care For Your Car Like a Pro’ Consumer Incentive
Mighty Auto Parts is offering a fall consumer incentive designed to quickly grow sales and bring customers back to your shop for a follow-up visit.
Purolator Kicks Off Multi-Million Dollar Consumer Advertising Campaign
Purolator has introduced a new consumer advertising and promotional campaign designed to build awareness and demand for its automotive filtration products. The campaign which recently rolled out is based on a new tag line; “Keep It Pure” and includes television, radio, print, and on-line advertising. It is designed to generate over half a billion consumer impressions in the first year of the program.
Purolator Announces Online Summer Rebate Program
To celebrate the onset of the summer driving season, Purolator Filters has introduced the new “Keep It Pure Savings Celebration” – a rebate program available exclusively through the Purolator website via a downloadable mail-in rebate form.
Purolator Leads Industry with Most Current Automotive Aftermarket Catalog Updates
In order to provide its customers with the automotive aftermarket industry’s most up-do-date filter catalog listings, Purolator Filters updates its electronic databases every working day. This puts Purolator at the forefront of the automotive filter industry, and provides repair shops, auto parts stores, and DIYers with the very latest in application data, so that no customer misses a sale or purchase due to incomplete listings.