Purolator Facebook Site Receives 100,000 ‘Likes’ … And Growing
Purolator Filters has announced that its site on Facebook has received 100,000 ‘likes’ since early April when it was first launched. Facebook is a social networking website where individuals and organizations invite visitors to ‘like’ the information they post.
$100,000 ‘Search for a Champion’ Contest Kicks Off Aggressive New Grassroots Initiative for Federal-Mogul’s Iconic Champion Brand
The “Search for a Champion” contest, which begins October 24, 2011, is part of an aggressive initiative designed to drive loyalty to Champion technologies among a new generation of customers who demand premium performance from every engine and vehicle they own.
Tech Feature: Subaru Service Essentials
My stint at being a service advisor for a number of dealer service departments over the years gave me a lot of experience in “bundling” services into a package. Having a service plan or “menu” built value for the customer. It also provided the service department with reliable income. Though there are good and bad points to service menus, the basic idea is a good one, and works well for any kind of automotive service or repair facility.
Tech Feature: Straight Up Look at the Vortec 3500 Straight-Five Engine
The five-cylinder was seen as a way to achieve better fuel economy and performance than the six, but with more power and torque than the four.
Purolator Announces its Garage-A-Thon Promotion – Eight Weeks of Daily Prizes and a Chance to Win a Beautiful, Restored 1968 Ford Mustang
When it’s all over, one lucky person will win a beautiful, restored 1968 Ford Mustang V8 and bragging rights to a garage that will be the envy of the neighborhood – both online and off. That is, if one enters Purolator’s Garage-A-Thon promotion which kicked off August 29, 2011.
New Champion Spokesperson Kevin Harvick Wins NASCAR VFW 200 at MIS
Kevin Harvick, newly signed spokesperson for Federal-Mogul’s Champion brand of spark plugs, filters, wipers and automotive chemicals, claimed his second consecutive NASCAR Camping World Truck Series victory Saturday at Michigan International Speedway.
NASCAR Sprint Cup Standout Kevin Harvick to be Spokesperson for Federal-Mogul’s Iconic Champion Brand
Harvick’s new relationship with the Champion brand will be highlighted in an array of marketing activities, including consumer-targeted print and integrated web advertising and point-of-sale materials. In addition, he will play a key role in a variety of grassroots marketing campaigns designed to connect with a new generation of Champion customers, Federal-Mogul says.
Tech Feature: Family Ties – Servicing Chrysler’s Versatile 3.3L and 3.8L Engines
First introduced as a family back in 1990, these engines have been upgraded and improved to provide good torque for the necessary applications, reasonable fuel economy and a reputation for durability and appropriate performance.
DENSO Sales California Releases New 2011 A/C Compressor and Components Catalog
DENSO Sales California recently announced the availability of its 2011 A/C Compressor and Components Catalog, which incorporates significant improvements to its First Time Fit A/C program.
MACS Offers Two New Training Clinics
The training of technicians in the proper service and repair of mobile air conditioning systems is at the heart of the Mobile Air Conditioning Society’s (MACS) Worldwide mission. MACS offers two new training clinic curriculums for 2011; Mobile A/C System Temperature Testing and the 2011 Mobile A/C Update Clinic.