$100,000 'Search for a Champion' Contest Kicks Off Aggressive New Grassroots Initiative for Federal-Mogul's Iconic Champion Brand

$100,000 ‘Search for a Champion’ Contest Kicks Off Aggressive New Grassroots Initiative for Federal-Mogul’s Iconic Champion Brand

The "Search for a Champion" contest, which begins October 24, 2011, is part of an aggressive initiative designed to drive loyalty to Champion technologies among a new generation of customers who demand premium performance from every engine and vehicle they own.

The legendary Champion spark plug, filter, wiper and performance chemicals brand from Federal-Mogul Corporation will connect with millions of new fans, amateur racers, street rodders, powersport enthusiasts and other “Performance Driven” consumers through an innovative Web-based video contest that will award a total of $100,000 (USD) in motorsports sponsorships.

The “Search for a Champion” contest, which begins October 24, 2011, is part of an aggressive initiative designed to drive loyalty to Champion technologies among a new generation of customers who demand premium performance from every engine and vehicle they own. The Champion brand has expanded beyond its spark plug line to represent broad new offerings of automotive filtration products, wiper blades and performance chemical additives. These products are available through thousands of automotive parts, performance, lawn-and-garden, hardware and other locations across North America.

Through the “Search for a Champion” contest, Federal-Mogul will award each of five finalist prize winners a $10,000 (USD) motorsports sponsorship and one grand-prize winner a $50,000 (USD) sponsorship for submitting videos that best demonstrate their ability to win a racing championship in 2012. Entries will be accepted from amateur teams participating in any form of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or other course. Judging will be based on viewer voting on the brand’s popular www.AlwaysaChampion.com website as well as input from NASCAR driver and team owner Kevin Harvick. (See www.AlwaysaChampion.com for contest rules.)

The contest was announced by Harvick, driver of the No. 29 Budweiser Chevrolet in Sprint Cup racing and official spokesperson for the Champion brand. “I got my start racing go-karts, so I know what a sponsorship can mean to a small race team,” he said. “This program enables Champion to give back to the sport that has helped make it one of the world’s most popular brands by supporting local racers who have what it takes to capture a title in local and regional racing.”

Contestants may submit their video entries via the www.AlwaysaChampion.com  website beginning at 12:01 a.m. ET on Monday, Oct. 24, 2011. Deadline for entries is 11:59 p.m. ET on Friday, Dec. 31, 2011. Visitors to the www.AlwaysaChampion.com site will be able to vote for their favorite video entries between Jan. 2 and Feb. 5, 2012, and Federal-Mogul will announce the five $10,000 sponsorship winners on Feb. 23, 2012, in conjunction with the beginning of the NASCAR Sprint Cup season.

Online voting for the $50,000 sponsorship will run from Feb. 22 through March 21, 2012, with the Champion grand-prize sponsorship winner announced April 2, 2012.

The Champion brand and iconic bow tie logo can be seen in virtually every form of racing worldwide. Champion products include globally respected Champion spark plugs; Champion oil, air and cabin air filters; Champion wiper blades; and Champion performance additives for the automotive and lawn-and-garden markets.

For additional information about the contest and to submit a free video entry, simply visit www.AlwaysaChampion.com.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.