Purolator Filters has announced that its site on Facebook has received 100,000 ‘likes’ since early April when it was first launched. Facebook is a social networking website where individuals and organizations invite visitors to ‘like’ the information they post.
“In less than seven months, 100,000 visitors to Purolator’s Facebook site have indicated via the thumbs up sign that they ‘like’ us,” said Chuck Kerrigan, director of marketing, for Purolator, manufacturer and supplier of automotive filters to the North American Aftermarket. “This swift recognition and acknowledgement of Purolator and its products and programs among consumers, could only have been possible through social media. It demonstrates the public’s interest in the value of filters in protecting their investment in their vehicle,” he said.
According to Kerrigan, “From a marketing standpoint, Facebook has proved to be an extraordinary medium of two-way communication with Purolator’s customers. Apart from being a venue for posting product-related messages, educational videos, photos, Q&As and information about promotional events, our Facebook site provides interested consumers the choice to ‘like,’ or ‘follow’ Purolator’s progress over time. Now, we are able to hear from and respond to our customers in real time – something we’ve never done before.”
In fact, since April this year, Purolator has been using the power of various social media to reach out and engage its existing and potential customer base. So far, Purolator’s presence on Facebook www.Facebook.com/Purolator and Twitter, a microblogging site (www.Twitter.com/Purolator), has been successfully spreading Purolator’s message via the digital highway. Purolator’s YouTube channel www.youtube.com/user/purolatorfilters is yet another important medium that the company now utilizes to share entertaining and educational videos about filters and related subjects.
“In the current era of digital communications, Facebook provides us the ideal platform for engaging the attention of our target audience and being able to converse with them,” said Kerrigan. “This is where it’s all happening and we are thrilled to be a part of it. We expect these numbers to keep growing,” he said.
Purolator is a proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers to preserve the industry’s good reputation. For more information, visit: www.AASAKnowYourParts.org.
To learn more about Purolator filters and the filtration category, visit www.purolatorautofilters.com.
To learn more about Purolator Breathe Easy cabin air filters, visit www.breatheEasycabinfilters.com.
