To celebrate the onset of the summer driving season, Purolator Filters has introduced the new “Keep It Pure Savings Celebration” – a rebate program available exclusively through the Purolator website (www.purolatorautofilters.net) via a downloadable mail-in rebate form.
“With this exclusive online offer, do-it-yourself (DIY) consumers who purchase Purolator PureONE and Purolator Classic oil and air filters between May 1and September 30 2009, will have the opportunity for substantial savings,” said Ramon Nuñez, spokesperson for Purolator, supplier of high quality automotive filters to the North American Aftermarket.
Savings through the rebate program will be as follows:
$1 rebate on any one Purolator Classic oil filter purchase
$2 rebate on any one Purolator PureONE oil filter purchase
$3 rebate on any Purolator Classic oil and Purolator Classic air filter purchase
$6 rebate on any Purolator PureONE oil and Purolator Classic air filter purchase
The program offers two rebates per household address so the savings are endless on any combination of the above purchases. The customer simply fills out the form and mails it to the address printed on the sheet.
Purolator has launched a new and aggressive promotional campaign based on its new “Keep it Pure” theme and tagline. As the inventor of the very first automotive oil filter in 1923, Purolator’s new campaign encourages car owners and DIYers to choose filters from the company with the most experience in designing and manufacturing the most efficient and reliable filters in the business, including Purolator PureONE and Classic oil and air filters and BreatheEASY cabin air filters. In choosing Purolator filters, the ‘purity‘ of the tradition lives on. The “Keep it Pure” campaign urges DIYers to specify the filter that’s been protecting engines and occupants longer than any other brand – Purolator.
Purolator manufactures and supplies high quality automotive filters to the North American aftermarket. Inventor of the automotive oil filter in 1923, Purolator has, since then, pioneered more than 40 ‘firsts’ in the filtration industry. In fact, the first automotive oil filter was called a ‘Purolator,’ short for ‘pure oil later.’ Currently, the Purolator brand has more than 2,000 part numbers for automotive, light truck and heavy-duty applications. Now part of the Bosch umbrella of automotive aftermarket products within NAFTA, Purolator’s advanced aftermarket filters include:
• PureONE and Purolator Classic oil filters;
• PureONE and Purolator Classic air filters;
• BreatheEASY cabin air filters; and
• The ‘forgotten filters,’ including transmission filters, fuel filters, breathers and PCV valves.
To learn more about Purolator filters and the filtration category, visit www.purolatorautofilters.net.