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Lessons In Communication From The Virtual AAPEX Experience

New technology means your conversations about service opportunities and payment methods don’t need to be difficult.

How To Capture The Real Value Of A Virtual AAPEX Experience

There’s real value to be captured from the virtual technical training sessions and product introductions for Nov. 3rd-5th.

How The Virtual AAPEX Experience Will Make You More Successful

In this podcast you’ll find out the benefits and opportunities presented at this year’s Virtual AAPEX Experience Nov. 3-5!

Servicing and Maintaining Hybrid and Electric Vehicles

In this episode of the Lubrizol 360 podcast, we discuss the service and maintenance implications of the growing number of hybrid and electric vehicles. We sit down with Lubrizol’s Martin Birze and My Hang Truong discuss how vehicles like the BMW i3, Chevy Volt and Toyota Prius are changing how engine oil and driveline fluids

Episode 1 of the Talking Shop with Shop Owner Podcast: Hosting Successful Car Care Clinics

Episode 1 of Talking Shop with Shop Owner magazine explores what it takes to host a successful car care clinic. Bill Hill, owner of Mighty Auto Pro in Medina, Ohio, and Leigh Anne Best, the shop’s marketing director join us in studio.  Sponsored by SNAP Finance.

Talking Shop with Shop Owner Podcast
Podcast: LSPI and Why Oil Specs are Changing

In the second Lubrizol 360 podcast, Lubrizol business manager Martin Birze and PhD chemist Matt Gieselman cover the new oil certifications SN-Plus and Dexos 1 Gen 2. We also look at the challenges facing shops stocking the correct bulk and bottle oil inventory today and in the future.

Podcast: Selecting the Right Engine Oil

This episode covers what auto technicians need to know to select the right engine oil for their customers to ensure optimal efficiency, wear prevention and performance. Lubrizol business manager Martin Birze and PhD chemist Matt Gieselman discuss what to look for in an engine oil and why it’s so important that the right oil is used.