Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, batteries, accessories and maintenance items, recently announced the launch of the company’s e-commerce website on www.AdvanceAutoParts.com.

The enhanced website, complete with improved site navigation, powerful search features, and high-speed movement from page to page, now provides the service of online shopping. Customers can easily purchase more than 100,000 auto parts and accessories through the user-friendly site around the clock. This business-to-consumer site features a streamlined shopping cart and multiple shipping options that include buying online and pickup in a local store or at-home delivery. Shipping is free on all ship-to-home orders greater than $75 and there is never a shipping charge on any store pickup order. Additionally, customers can process returns free-of-charge at any Advance Auto Parts store across the country.

“This new website gives Advance the ability to connect with more customers than ever,” said Scott Bauhofer, SVP and general manager, E-Commerce. “The new website allows the company to match the legendary customer service experience consumers receive from Advance Auto Parts stores.”

Visitors will be able to receive additional assistance 24-hours a day, seven days a week via the new Customer Care Center at 1-877-ADVANCE, on a variety of services including online and phone ordering, store, warranty and return questions. The Customer Care Center line features Interactive Voice Routing (IVR) so callers can route their questions to the appropriate customer care expert. In addition, customers may choose to speak to a customer care expert in either English or Spanish.

Visitors to the website can also locate their nearest local Advance Auto Parts store, as well as find articles, online videos, and audio and video podcasts in the website’s “Advance Know-How” section.