Valvoline Celebrates Female Service Center Employees

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Valvoline Inc. announced it is working to redefine the vehicle care experience and that it is excited to share important automotive preventive maintenance tips during Women’s History Month. The company says that in research studies, women have expressed an uneasiness when approaching vehicle service and general dissatisfaction with a lack of accessible, straightforward maintenance knowledge in the broader automotive care industry. As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

“Many women worry they do not have enough familiarity with automotive care to make informed decisions on what their vehicle needs when they take it in to be serviced,” said Laura Carpenter, Valvoline’s chief customer officer. “In fact, at Valvoline, we have coined this as ‘oil change-xiety’ – that anxious feeling you get when your routine maintenance light comes on,” Carpenter added. “We believe much of this feeling may stem from a lack of awareness about routine automotive care. Women’s History Month is the perfect opportunity for our female technicians to help empower women, and all customers, with automotive preventive maintenance tips that we hope will ensure everyone can approach their vehicle care with confidence,” Carpenter concluded.

The three tips Valvoline is sharing throughout Women’s History Month include:

  • When It’s Time to Change an Air Filter: Air filters get dirty and over time, a clogged air filter restricts air flow to the engine. This can result in poor acceleration and poor overall vehicle performance.
  • When to Have Tires Rotated: Rotating tires isn’t necessary with every oil change. However, regular tire rotations help keep tire tread even, which extends the life of tires.
  • What a Fuel System Cleaning Is: A fuel system cleaning removes dirt and deposits that build up over time. Performing a fuel system cleaning according to a vehicle manufacturer’s recommendation helps restore power and efficiency and can also improve fuel economy.

“I have been in the automotive industry for more than 20 years,” said Sandra Bonge, market manager of valvoline’s Dallas-Fort Worth and Central Texas retail service centers. “I have always loved working on vehicles, and I want all customers – especially women – to feel confident when they come into Valvoline for an oil change or any other routine maintenance, and know they can count on us for quick, easy and trusted service.”

More information about Valvoline’s Women’s History Month car care tips can be found on the company’s InstagramFacebook, and LinkedIn pages throughout March.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Other Posts

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.