Advance Auto Parts Completes Rollout Of New MyAdvance Website

Advance Auto Parts Completes Rollout Of New MyAdvance Website

The new customer platform is designed to make it easier for automotive aftermarket professionals to run their business from a single screen.


Advance Auto Parts has completed the nationwide rollout of its MyAdvance website, an interactive, mobile-friendly platform designed to simplify the way professional customers do business. Now, Advance says, automotive aftermarket professional customers can easily manage multiple facets of their business from a single site, including parts ordering, promotions, customer support, labor claims and other shop management solutions.

MyAdvance was designed with direct feedback from professional customers and features a collaboration network for automotive aftermarket professionals to interact online with Advance support staff. Customers have integrated access to more than 30 business programs and services within MyAdvance.

“The MyAdvance website improves the way professional customers interact with our team members, and enables them to interact digitally with Advance and among themselves in new ways,” said Walter Scott, senior vice president, professional marketing and programs at Advance. “Through MyAdvance, our customers can access our robust, cross-banner product assortment as well as the best-in-class shop services and solutions we offer all in one place, in a flexible and easy to use manner.”

Key benefits for automotive aftermarket professionals using MyAdvance include:

  • Mobile-friendly capabilities for the shop owner or employee on-the-go
  • Site features personalized for each shop based on their programs
  • An “Expert Corner” featuring training and shop business solution advice from automotive aftermarket industry leaders
  • MySupport feature for customers to submit support requests or troubleshoot directly with Advance staff

“Technology connects our customers, sales team and operations in meaningful ways that improve the customer experience,” said Bob Cushing, executive vice president, Professional at Advance. “Centralizing activities related to a shop’s business with Advance is a great step forward in our never-ending drive to support and say ‘Yes’ to our customers.”

For more information or to visit the MyAdvance portal, visit advancepro.com.

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.