WIX Filters, a member of the Affinia Group family of brands, is launching “The Ultimate XPerience Sweepstakes” for aftermarket consumers who purchase XP filters, a new line of high premium oil filters. Beginning June 1, contestants can enter to win a trip for two to a NASCAR Sprint Cup, IZOD IndyCar or NHRA series race in 2013 at www.wixsweeps.com.
“WIX Filters has a rich history of developing unique sweepstakes that connect motorsports fans with an at-track experience like no other,” said Mike Harvey, brand manager for WIX Filters. “Our ‘Ultimate XPerience’ sweepstakes is designed to forge deeper customer connections and engagement with the WIX brand and our new XP line of filters.”
The contest will run through July 31. The winner and one guest will win a weekend VIP getaway experience to a race of the winner’s choice. The package includes one $750 gift card for travel and accommodation expenses; two race tickets and VIP track passes; and meet and greet for winner and guest with WIX drivers at track (subject to availability).
To promote the sweepstakes, WIX is providing dealers and distributors with point-of-sale kits that include product display graphics, trade print and digital ads, aisle intruder, poster, counter mat, window cling, counter card and apparel.
XP, the third oil filter line manufactured by WIX, is available through independent auto parts dealers and warehouse distributors. The new line of high premium oil filters is engineered to withstand the toughest of driving conditions and scientifically designed to maximize the performance of synthetic motor oils.
XP filters are ideal for vehicles subject to towing heavy equipment, high idling conditions and harsh driving environments. In addition, premium oil filters such as XP provide several benefits, including wire-backed, fully synthetic media that traps more dirt, dust and grime, and greater resistance to hardening and cracking due to silicone anti-drain-back valve.