selling tech Archives - Page 5 of 5 - Brake & Front End
Replacing Master Cylinders

The most common problems that occur in the master cylinder are wear in the piston bore and piston seal failure.

EV Brake Jobs

With these vehicles, the major aggravation for shops is brake noise and uneven brake pad wear.

ADAS Sensor Corrections

When performing a calibration, you are adjusting the connection between the sensor, vehicle and surroundings.

Building Brake Lathe Labor Sales

Many automakers are putting more “meat” on rotors compared to just a decade ago. Also, OE ceramic brake formulations are minimizing rotor wear due to less aggressive formulations that transfer a layer of friction material to the rotor. This means that rotors are lasting longer and seeing two or more sets of pads.

Rules of Alignment: Are You Communicating Effectively?

An alignment bay, lift and the sensors/computer are a considerable investment that can set you apart from other shops, but this equipment is only as effective as the people communicating the information. This means both engaging the customer about an alignment and communicating with the person performing the alignment. Here are some rules a service

selling alignments
Are you afraid of selling alignments?

I am starting to notice a trend when it comes to alignments. It’s not the vehicles that are changing, but rather the attitudes toward alignment services — and it happens at independent repair shops, franchise shops and even dealers. The alignment bay is starting to become neglected as shops show less willingness to recommend and

selling alignments
Why Your Customers Believe They Don’t Need New Shocks, Struts

The old proverb of “walk a mile in their shoes” applies to selling shocks and struts. Your typical customer is not like you — their point of view is completely different. You have to understand what they know and what they value. You also need the patience to educate them on the importance of these

Ride Control basics
Pulsation and Judder: Ask the right questions to improve your sales and diagnostics

Whenever a customer comes to your shop for any brake repair, you need to know why they are there in the first place. Just writing a ticket for a brake job because the customer requested it can lead to a comeback and an unsatisfied customer. There is one golden question every service writer must ask

correct rotor runout