Aftermarket Has Unprecedented Surge In Online Sales
Results of extensive analysis of automotive parts & accessories websites in the U.S. and Canada.
Selling TPMS Service Starts With Education
As car dealerships continue their push for a greater slice of the aftermarket repair pie, the pressure grows for independent repair facilities to expand their offerings and expertise to attract clients. And while the evolution of technology in modern vehicles has presented a number of challenges to independent shops, TPMS service is one area of repair that shops can quickly capitalize on.
BRAKELIGHT: Spiffs from the 1970s (1976)
A spiff, SPIF (Sales Performance Incentive Fund) or spiv is typically given by a manufacturer or distributor for selling a specific product or for buying an assortment of parts. Special spiffs have been around since the start of Brake & Front End. Products that could be used outside of the shop were a little more
BRAKELIGHT: Cartoon Windows (1955)
The going rate for a complete brake job in 1955 was $18.20. Drum brakes of this vintage had limited self-adjustment and required constant attention. This shop building is still there, but it is now a Tiki Bar.
Pricing, Ethics And The Reputation Of Your Business
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge. They’ll tell you they can’t afford the recommended services, they’ll tell you
Are You Getting Enough Labor On Some Jobs?
Some repair operations have finality to them. By that, I am referring to jobs that do not require additional labor after the job is complete. For example; installing a tail light lens, set of wipers, an air filter or cabin filter. Once these jobs are done, they are done. There are other labor operations, such
The Key To Calculating Monthly Sales Goals
Far too many shop owners will set an annual sales goal, and then simply divide that number by 12 to set their monthly goals. However, since this approach does not take the number of work days in each month into account, it is not the way that you should be setting your monthly goals, especially
Want To Improve Customer Retention And Increase Sales?
Every car that’s in your shop today will need service and repairs in the future. True? So, the question is: Will they come back to you? Here are a few tips you can apply during the customer visit to increase sales and get your customers to return to you: • Make sure that you review