What Do The Marketing Messages Mean?
Certain messages mean certain things – or not. When selecting automotive components, do your homework.
The Winter Tire Opportunity – Now Is The Time
Winters tires aren’t just a luxury, it’s your job to tell your customers the positive impact that the tires can give them.
Top Lessons From 10 Years of ‘Selling Smart’
A decade of columns has produced a wealth of tips to increase the success of your business.
Increase And Retain Car Count With Membership Plan
Improve your customer experience and retention to get the best ROI on new customers.
Tire Tread Life An Important Decision For Safety, Satisfaction
The right tread characteristics can be the difference between a satisfied customer and a dissatisfied one.
Alliance Kicks Off Digital Sales & Marketing Forum
A record audience tuned in from across the U.S., Canada, Mexico, Honduras and Colombia for the virtual meeting.
Aftermarket Has Unprecedented Surge In Online Sales
Results of extensive analysis of automotive parts & accessories websites in the U.S. and Canada.
Selling TPMS Service Starts With Education
As car dealerships continue their push for a greater slice of the aftermarket repair pie, the pressure grows for independent repair facilities to expand their offerings and expertise to attract clients. And while the evolution of technology in modern vehicles has presented a number of challenges to independent shops, TPMS service is one area of repair that shops can quickly capitalize on.
BRAKELIGHT: Spiffs from the 1970s (1976)
A spiff, SPIF (Sales Performance Incentive Fund) or spiv is typically given by a manufacturer or distributor for selling a specific product or for buying an assortment of parts. Special spiffs have been around since the start of Brake & Front End. Products that could be used outside of the shop were a little more
BRAKELIGHT: Cartoon Windows (1955)
The going rate for a complete brake job in 1955 was $18.20. Drum brakes of this vintage had limited self-adjustment and required constant attention. This shop building is still there, but it is now a Tiki Bar.
