Tech Feature: Clearing the Air on CAFs
Are you inspecting the cabin air filter on your customers’ vehicles? If not, you should be. It’s a health benefit for your customers, as well as their vehicle.
Purolator’s 2010 Automotive Filter Catalog Covers Most Up-To-Date Filter Information
Purolator announces the publication of its 2010 Automotive Filter Catalog containing the most current filter-related information. This catalog is especially designed to meet the needs of automotive service and retail professionals and do-it-yourselfers.
Oklahoma Repair Shop Teams with Senior Center to Provide Free Vehicle Inspections
Kwik Kar Auto Center of Edmond, OK, is joining forces with the Edmond Senior Center to sponsor the fifth annual Car Maintenance and Safety Inspection for senior adults. The inspections will take place in a parking lot near the senior center.
Beck/Arnley Expands OE Replacement Filter Coverage
Beck/Arnley recently added 46 difficult-to-find filtration products to its line of premium quality, genuine foreign nameplate products. Beck/Arnley is continuously expanding its product offering and catalog to provide aftermarket automotive parts needed by today’s service dealers and technicians.
WIX Filters Inks Deal with Richard Petty Motorsports
Partnership includes NASCAR Sprint Cup Series sponsorship and customer promotions.
WIX Filters Announces 2010 Sales Promotions
WIX Filters has announced an extensive lineup of sales promotions for 2010 designed to increase customer sales, raise brand awareness and reward WIX’s loyal customers.
WIX Filters Sets Record Product Development Pace
A total of 311 new part numbers have been added to product lineup in 2009.
Purolator Oil and Air Filters Become ‘Classic’
Purolator, the inventor of the oil filter in 1923, has announced that its standard line of Purolator oil and air filters will now be marketed as Purolator Classic. This branding will be added to packaging, sales and marketing brochures, website and other Purolator promotional materials.
WIX Filters Adds 87 New Product Numbers in First Quarter of 2009
WIX Filters made available to its customers 87 new product numbers across light-duty, heavy-duty and industrial applications in the first quarter of 2009. Filters for foreign nameplate applications led the list, with more than 35 new air, oil, cabin air and fuel filter product numbers for Mazda, Honda, Hyundai, BMW, Porsche, Audi and Volkswagen, among other brands.
FRAM Brand Launches Industry-First Engine Protection Rating System for its Oil Filters
The FRAM team has unveiled a system to help consumers determine which of its oil filters to choose based on a new engine protection rating system. Damaging dirt and particles can threaten the life of an engine. Therefore, it’s important that motorists understand the additional protection they can get with a premium oil filter.