WIX Filters Sets Record Product Development Pace

WIX Filters Sets Record Product Development Pace

A total of 311 new part numbers have been added to product lineup in 2009.

As part of an aggressive new filter line expansion this year, WIX Filters, a member of the Affinia Group family of brands, has developed and produced 311 new part numbers from January 1 through July 29, 2009. The new filters include 115 premium light-duty filters, 165 premium heavy-duty filters and 31 opening price point filters.

“WIX continues to be on a record pace for product releases in 2009, with a broad emphasis on premium filters for light-duty foreign nameplate brands and heavy-duty applications,” said Patrick Enniss, product development manager for WIX Filters, which is celebrating its 70th anniversary in 2009. “Our engineers and product developers have been working tirelessly to develop and put into production more than one new filter every day this year.”

The development of new premium heavy-duty filters is always a focus of WIX Filters’ product expansion plans. The 165 new premium heavy-duty filters released by WIX so far in 2009 include oil, air, cabin air, fuel, and hydraulic filters for Caterpillar, Cummins, John Deere, Komatsu, Mack and New Holland, among other brands.

Filters for foreign nameplate applications lead the new premium light-duty filter list, with more than 93 new air, oil, cabin air and fuel filter product numbers for Mazda, Honda, Hyundai, BMW, Porsche, Audi and Volkswagen, among other brands.

WIX Filters is constantly adding new part numbers to its online catalog. Customers can find filters for their vehicle by using the filter look-up tool at www.wixfilters.com.

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.