Cheap Filters Cheapen Your Service
Filters remove harmful, microscopic particles from oil, intake air and the vehicle cabin, but to the customer, microscopic particles are just that — microscopic. The sense of urgency isn’t there like with a lit MIL or pulsating brake pedal. Overcoming those perception problems and adding urgency is a two-step process. First, magnify the issue. A
WIX Filters Rolling Out 75th Anniversary Die Cast Car
WIX Filters, a member of the Affinia Group family of brands, is rolling out a die cast of one of the most recognizable American cars – the 1939 Ford Deluxe Coupe – as part of its collectible die cast collection. The collectible is captured in 1:18 scale die cast replica, complete with a custom paint scheme and vintage 1939 North Carolina license plate detail to commemorate WIX’s 75th anniversary year.
WIX Filters Unveils New Paint Scheme For WIX Hummer H2
WIX Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.
Uncovering Potential Repair Issues On Mazda3
In this article, we’ll take a look at routine services on a Mazda3 and some of the more common problems that may be uncovered as they are performed. Our shop has always subscribed to 30,000-, 60,000- and 90,000-mile major service intervals with oil changes and inspections at a maximum of 5,000 miles. That may not exactly match the factory recommendations, but it works well for our customers and us, and covers all of the recommended services.
WIX Filters Releases 197 New Parts In First And Second Quarters
WIX Filters, a member of the Affinia Group family of brands, introduced 197 new parts in the first and second quarters of 2013. Of the 197 new parts, 35 percent will serve light-duty applications and 65 percent will serve heavy-duty applications. ProTec cabin air filter applications also made up half of the new parts in the domestic and foreign nameplate-passenger car category.
Tech Update: Air, Fuel And Oil Filter Replacement Intervals, Take Motorists’ Driving Habits Into Account
Filters have long been a common maintenance item. But with longer factory service intervals and “lifetime” filters becoming more common, how often do filters really need to be replaced? There’s no simple answer. The safest advice used to be to follow the filter service interval recommendations in the vehicle owner’s manual (assuming the owner’s manual hasn’t been lost and that somebody will actually read it!).
WIX Filters Expands Mobile Marketing Program
WIX Filters, a member of the Affinia Group family of brands, has expanded its mobile marketing program by adding the Richard Petty Challenger to join the WIX H2 in 2013. The mobile marketing program will increase its event presence by 54 percent in 2013, with 185 H2 events and 100 Petty Challenger events combining for a total 285 events this year.
WIX Filters Releases 626 New Parts In North America In 2012
WIX Filters, a member of the Affinia Group family of brands, introduced 626 new parts in 2012, with more than 71 percent of the new part numbers serving the industrial market segment. This total includes 446 industrial and 180 traditional light-duty and heavy-duty filter applications.
WIX Filters Wins Three 2012 Automotive Communications Awards
The Car Care Council Women’s Board (WB) and the Automotive Communication Council (ACC) has recognized WIX Filters as the 2012 winner of the Automotive Communications Award (ACA) in radio commercial, print/electronic ad and special promotions and promotional events categories.
MAHLE Original Filters Deliver OE Quality For European Vehicles
The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters deliver the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company.