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ACDelco Offers Free Online Training For Instructors, Students

In an effort to help groom the next generation of skilled automotive technicians, ACDelco is providing a limited number of free, Web-based training courses to instructors and students enrolled in programs accredited by the National Automotive Technicians Education Foundation (NATEF).

Recognize The People Who Work With You

As we start the new year, make sure that you take a moment to take each of your employees aside and give them your heartfelt thanks for being a part of your team. Nothing is more important to the success of your auto repair business than having the right employees working with you, so be sure to give these stars the recognition that they deserve.

Make Sure Your Customers Are Taken Care Of

If you’re going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you’re going to be closed and who to contact if your customers need any emergency service or repairs.

Toyota, Ford And General Motors Receive NASCAR Buddy Shuman Award

Ford Motor Co., Chevrolet Division of General Motors Co. and Toyota Motor Corp. have received the 2013 NASCAR Buddy Shuman Award from Federal-Mogul’s Champion spark plug brand. The three automakers received the award in recognition of their joint development of the Generation 6 car now used in Sprint Cup and Nationwide Series competition.

ASA Michigan Hosts Elite Worldwide At Its Great Lakes Event

ASA Michigan held its second Great Lakes Event at Lansing Community College West Campus in Lansing, Mich., on Sept. 28. Elite Worldwide conducted abridged sessions of their classes, “High Impact Sales II” and “8 Steps to a More Profitable Shop.”

5 Tips On Handling Price Shoppers

In order for people to buy from you, three things need to occur: they need to like you, trust you and view you as a credible expert. Accordingly, the first thing you need to sell to any caller is you; not your shop, or any repair. The best way to accomplish this goal is by smiling, answering the phone with a salutation, providing the caller with your name and the name of your company, and then ending with a question that invites a response.

Great Bear Auto Repair’s Mama Bear Puts Her Own Touch On Long-Time Family Business

Audra Fordin, the fourth-generation owner of Great Bear Auto Repair and Auto Body Shop, in Flushing, NY, is known as “Mrs. Fix It.” Like many owners in the business, Fordin learned about car repair as a child spending her weekends and vacation days taking it all in at the shop, then run by her father, Bill Fordin. “When I was small, I was fortunate to work with both my dad and my grandpa. I learned from the best, first hand,” she said.

Trends In The Industry – The Future Of Your Business

There are a number of changes that are occurring in our industry, and there is no question, some of them will have a profound, long-term impact. To name just two, automobiles are being built better, and as we all know, service intervals are constantly being extended by the manufacturers.

Strategies For Success In Building World-Class Automotive Repair Shops

We are also in an era whereas with each passing day technology is making pricing more accessible to the general public, customer expectations of transparency are at an all-time high, and social media is providing your customers with a platform for sharing their opinions. Miss just one of these, and you will struggle to grow your business.

Automotive Parts Associates Treats Race Fans To Kansas Speedway Weekend

Mike and Lisa Wilson from Campbell’s Auto Service in Riverview, New Brunswick, Canada; Steve and Denise Doney from Hometown Tire in Williston, Vt.; and Larry and Larry Schultz from Larry’s Service Center in Linden, Wis., were the lucky six people who came to Kansas City on an all-expenses-paid trip.