Goodyear First To Go All-In With Direct-To-Consumer Selling
From Tire Review Goodyear is taking the leap, and will become the first major tiremaker to open a direct e-commerce line to consumers. Driven through its Goodyear.com website and supported by both its dealers and company-owned stores, the new Goodyear e-commerce system will launch sometime in the second quarter, according to Michael Dauberman, senior director
Goodyear Becomes Title Sponsor Of Cotton Bowl
The Goodyear Tire & Rubber Co. has become the title sponsor of the Cotton Bowl, beginning with the Goodyear Cotton Bowl Classic to be played on Jan. 1, 2015, at AT&T Stadium in Arlington, Texas. The tiremaker says this sponsorship further positions Goodyear as a major corporate brand participant in college football, with the company’s
Goodyear Engineered Products Introduces New PartFinder Mobile App
Veyance Technologies Inc., manufacturer of Goodyear Engineered Products, has released the new Goodyear Engineered Products PartFinder mobile app. According to Veyance, the app allows you to easily find the right parts, including belts, hoses, tensioners, hydraulics and air springs.
Goodyear Launches National Car Care Clinics
In conjunction with October as Fall Car Care Month, Goodyear Tire & Rubber Co. has announced it will host regularly scheduled car care clinics across its national network of more than 600 Goodyear Auto Service Center locations.
Goodyear Helps Promote ‘It Can Wait’ Campaign
Goodyear Tire & Rubber Co.’s fleet of blimps will carry messaging devoted to “It Can Wait,” a national campaign encouraging people to not text and drive, on Sept. 19. The messaging will coincide with the campaign’s “Drive 4 Pledges Day.”
Goodyear Shows Off Newest Wrangler At Dealer, Media Event
Goodyear launched its newest Wrangler tire, the All-Terrain Adventure with Kevlar, at a media and dealer event recently in Colorado Springs, Colo. The light truck and SUV tire is designed for drivers who need both on- and off-road performance from their tires, the tiremaker said, adding that one major draw for consumers is Kevlar. Goodyear said it is the only manufacturer allowed to use the word Kevlar in its marketing.
Smith Leads Four Goodyear Winners In NHRA Professional Categories
Rickie Smith has won drag races and racing championships, but his accomplishment Sunday during the NHRA Summit Racing Equipment Nationals at Summit Motorsports Park marked a career first. Smith won his third straight Pro Mod race at the Summit track and his son, NHRA Pro Stock Motorcycle rider Matt Smith, also won.
Goodyear Winged Foot Among Nation’s Oldest Marks
Goodyear’s iconic winged foot logo is considered among the nation’s oldest and most recognized, according to a recent article on The Huffington Post.
Tire Measuring Process More Complicated Than It Sounds
Prior to every NHRA national event, Goodyear’s tire supply and a group of technicians arrive at the track two days before the racing starts. They set up the Goodyear area – the mounting equipment, balancing equipment and various tools – around the Goodyear haulers and open for business.
Janis Wins NHRA Pro Mod Race On Goodyear’s D2922
Track conditions at Englishtown were difficult. The track temperature reached 134 degrees during the weekend, making grip an elusive commodity. But Janis made consistently smooth runs.