Goodyear Helps Promote 'It Can Wait' Campaign

Goodyear Helps Promote ‘It Can Wait’ Campaign

Goodyear Tire & Rubber Co.'s fleet of blimps will carry messaging devoted to "It Can Wait," a national campaign encouraging people to not text and drive, on Sept. 19. The messaging will coincide with the campaign's "Drive 4 Pledges Day."

From Tire Review

Goodyear Tire & Rubber Co.’s fleet of blimps will carry messaging devoted to “It Can Wait,” a national campaign encouraging people to not text and drive, on Sept. 19. The messaging will coincide with the campaign’s "Drive 4 Pledges Day."

“Goodyear is joining the pledge campaign to increase attention around the significant risks associated with texting while driving,” said Paul Fitzhenry, Goodyear’s senior vice president, global communications. “‘It Can Wait’ conveys a simple but powerful message and aligns with Goodyear’s priority to promote safety on our roads through programs that increase safety awareness and encourage safe behaviors.”  

Goodyear Blimps have been carrying “It Can Wait” messaging over major sporting events since the beginning of May.

The “It Can Wait” campaign has inspired more than 2.5 million pledges since it started in August 2012. For more information, or to take the pledge, visit www.itcanwait.com.

 

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.