Goodyear Shows Off Newest Wrangler At Dealer, Media Event

Goodyear Shows Off Newest Wrangler At Dealer, Media Event

Goodyear launched its newest Wrangler tire, the All-Terrain Adventure with Kevlar, at a media and dealer event recently in Colorado Springs, Colo. The light truck and SUV tire is designed for drivers who need both on- and off-road performance from their tires, the tiremaker said, adding that one major draw for consumers is Kevlar. Goodyear said it is the only manufacturer allowed to use the word Kevlar in its marketing.

Goodyear launched its newest Wrangler tire, the All-Terrain Adventure with Kevlar, at a media and dealer event recently in Colorado Springs, Colo.

The light truck and SUV tire is designed for drivers who need both on- and off-road performance from their tires, the tiremaker said, adding that one major draw for consumers is Kevlar. Goodyear said it is the only manufacturer allowed to use the word Kevlar in its marketing.

“People say ‘Wow you have Kevlar,’ and it helps us promote the ruggedness and durability of the product. So, that helps catch their eye and lets us talk about it,” said Marc Nowacki, technical project manager for LT and SUV at Goodyear.

The New Wrangler All-Terrain Adventure features open shoulder blocks in the tread to clear rocks, snow and mud, enhancing off-road traction. Special biting edges and rubber compound also assist with traction on wet and icy roads, the tiremaker said. Goodyear’s Durawall Technology and a layer of Kevlar contribute to the toughness and durability of the tire.

Dealers and media had the chance to compare the new Wrangler to a competing tire on a wet-dry track during the launch.

Goodyear said the tire offers 20% more tread life than its other tires; standard load and LT sizes carry a 60,000-mile tread life warranty. The All-Terrain Adventure will be offered in 44 total sizes, both LT and P-metric, including 20 sizes with designated “pro-grade” fitments. These Load Range E tires feature two layers of Kevlar and heavy-duty steel belts, with 30% more steel, and are for three-quarter or one-ton light trucks. The tires are equipped with an enhanced tread compound that resists chipping or chunking. Additionally, “pro grade” tires feature the severe snow conditions symbol, making it true a four-season tire, Goodyear said.

Many tire sizes already have shipped, Goodyear said, adding that the full 44-size lineup will be available by September.

The company plans to launch television spots in support of the Wrangler All-Terrain Adventure this fall. Goodyear hinted that the tire, which has been made as an OE fitment, might be featured on new models next year.

 

 

You May Also Like

Were things better when they were simpler? Probably not.  

Last month, Andrew Markel purchased a 1982 Chrysler New Yorker for $1,500.

1982 Chrysler New Yorker

Last month, I purchased a 1982 Chrysler New Yorker for $1,500. The car was previously owned by a technician who was moving to Arizona. It had 67,000 original miles. It would be my “beater with a heater” for this winter.

Under the hood is a 318 V8 with a Lean Burn feedback carburetor with a rudimentary engine control module attached to the air cleaner. The system could adjust the spark advance, change metering in the carburetor and even open a solenoid to vent the evaporative emissions from the fuel tank.

Branford Public Schools Award $60M Transportation Contract to Zum

Within five years, Zum will transition Branford to a 100% electric school bus fleet, the first in Connecticut.

Tesla Model 3 TPMS Service

Resetting and programming TPMS sensors for a Tesla is a lot like any other vehicle, and the challenge is still the same: keeping the light off.

Can You Jumpstart an EV?

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.

ADAS Module Programming

Reflashing and reprogramming is a necessary service for repairing vehicles.

Other Posts

Mullen Road Tests Solid-State Polymer Battery Pack

The results met or exceeded all requirements targeted for the first drive cycles for energy usage and driving range.

Understanding What Antifreeze/Coolant Actually Does

Today, each manufacturer has its own formula for best results in their vehicles. This video is part of the Group Training Academy.

How The Vehicle Cooling System Functions

Here’s what to know to clarify cooling questions you’re asked at the service counter. This video is part of The Group Training Academy.

Oil Filter Housing Weak Points & Standard® Solutions

Engineers at Standard® have created a completely assembled Oil Filter Housing Kit.