New Or Old, Rotors Must Be Measured
Measuring the rotor thickness should be part of any brake job. Even if it looks like it is below specifications, it should be measured and documented on the repair order. This can be the best sales tool and the best defense against a customer claiming that you replaced their rotors unnecessarily.
Marketing In The Age Of Social Media
Over the past 100-plus years, marketing strategies, and the brands that were built, were developed by two entities: The client and the ad agency. The client would tell the agency how they envisioned their brand, and the agency would develop the advertising campaigns that would create that very same image in the minds of the
Winter Visibility Tune-Up
The most important safety system in a vehicle is the driver’s eyes. If the driver’s vision is impaired, it will have a direct impact on how the vehicle performs in emergency situations. Winter visibility is especially critical, no matter if you are in California or Alaska. As the days grow shorter and the weather patterns shift,
Change Your Mind When It Comes To Rotors and Pulsation Comebacks
How do you handle a pulsation or comeback? Blame the pads? The driver? Defective rotor? When you point your finger at these items, there are three fingers pointing back at YOU. How much stock do you put into these common shop myths about brake rotors?
Four Tips To Boost Wiper Sales
Spray and Sell Equip your service bays with a spray bottle filled with water. After cleaning the windshield, spray it down with the bottle and operate the wipers. If the wipers streak or chatter, recommend replacement. This $3 investment per bay will pay for itself when the first set of blades is sold. Ask Your
Old Man Winter Is No Match For Winter Wipers
For clear visibility, driving safety and wiping performance, wiper blades should be replaced at the first sign of trouble. The best recommendation for your customers is to have their wiper blades inspected every six months and changed at least once each year. And, if they drive many wintertime miles, suggest that they invest in a
Zep Automotive Introduces New Patent-Pending Non-Chlorinated 50-State Compliant Brake Cleaner
Zep Automotive, a unit of Zep Inc., recently announced the introduction of its reformulated, non-chlorinated 50-state compliant Brake Cleaner featuring an ultra-low VOC content with full-strength cleaning power. Zep Automotive’s Patent Pending Brake Cleaner delivers excellent cleaning power while meeting California ARB, OTC and LADCO VOC requirements, according to the company. It quickly and easily
The Total Wiper System Tune-Up
Wipers are an essential safety item on any vehicle. Performing a visibility tune-up is all about making sure the blades make the best possible contact with the windshield. It can also lead to
SafeBraking.com Announces Monthly Photo Contest Winners
Congratulations to automotive technician Mark Larkin of New Brunswick, NJ. Larkin is the second $250 monthly winner in the SafeBraking.com Photo Contest.
2014 DENSO Wiper Blade Catalog Is Now Available
DENSO Products and Services Americas, Inc. has just released its new 2014 catalog for DENSO First Time Fit wiper blades. The new catalog features 82 part numbers that cover more than 224 million vehicles in operation and now offers coverage that includes 2013 applications. The catalog includes wiper blades for automotive, light truck and van applications in sizes ranging from 12 to 28 inches long.