Four Tips To Boost Wiper Sales

Four Tips To Boost Wiper Sales

Spray and Sell

Equip your service bays with a spray bottle filled with water. After cleaning the windshield, spray it down with the bottle and operate the wipers. If the wipers streak or chatter, recommend replacement. This $3 investment per bay will pay for itself when the first set of blades is sold.

Ask Your Customer

Fear is a great memory device. If a driver recently battled with a rain or snow storm, chances are they know the real ­condition of their wipers. Just ask how they were in the last storm. Not asking your ­customers how their wiper blades are ­performing is like letting money walk out the door.

Throw Them in For Free!

If a customer has come in for a big service or has a huge ­repair bill, why not throw on a free set of wipers? This can help build loyalty with the customer and works better than coupons or discounts because they didn’t expect it (and they can see their free gift every time it rains).

Don’t Forget the Rear Wiper

Many SUVs, minivans and hatchbacks have a rear wiper blade that is often not replaced until it’s rusted or has fallen off. Blade manufacturers make special rear-window blades, so ­replace them and your customers will ­appreciate it.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Other Posts

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”