News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
News Update: NAPA Chassis Trains, Certifies Technicians
Participants in a four-day NAPA Chassis training class were provided with tips and techniques from NATEF-certified instructors to identify and solve problems while diagnosing and repairing late-model chassis and suspension systems. Held recently at NAPA’s training center, the clinic taught timesaving repair procedures, giving these techs the ability to be more proficient on newer vehicles.
News Update Affinia Group Restructures Marketing Organization: Adds Key High-Level Positions
Affinia Group Inc. has transformed its marketing organization, including the creation of four new, high-level positions. The move will place increased emphasis on global thinking and the use of category management to drive customer-facing decisions, according to Terry McCormack, president and CEO of Affinia. Jerry McCabe, formerly vice president of communications and marketing services, has
Underhood Service: News
New Brochure Is A Perfect Teaching Tool The service advisor must educate customers about preventive maintenance and repair, and these professionals need tools to familiarize motorists with what’s under the hood and around the car. To make the service advisor’s job easier, the Car Care Council has developed a new brochure. Simply titled, Be Car
NGK, NTK “Pour It Forward” At AAPEX 2021
The Pour It Forward Invitational at AAPEX this year supported the UAF Coffee Club recurring donor campaign.
Watch And Win With ‘Your Key To Success’ Sweepstakes
Pronto Network and Federated customers who watch this month’s featured course will have the chance to win prizes.
Ward Service Draws On Nearly A Century Of So-Cal Strength
Since 1923, Ward Service has survived multiple disruptions – the family business endures.
APC Receives Award From The Group
APC Automotive Technologies was named “Outstanding Vendor Of The Year” by The Group.
The Group Training Academy Offers Free ‘All Access’ Pass
The Group Training Academy all-access pass includes hundreds of hours of online training.
‘The Group’ Donates To AACF Efforts To Aid Hurricane, Flood Victims
To make a donation to the Automotive Aftermarket Charitable Foundation or to seek assistance for someone in need, visit aacfi.org.
