News Update: Pennzoil Offers Active Cleansing Motor Oil

News Update: Pennzoil Offers Active Cleansing Motor Oil

Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.”

This new focus on Pennzoil’s active cleansing agents highlights the product line’s advanced technology that emphasizes the active cleaning ability of all Pennzoil motor oils and the positive effect that has on helping to maintain engine responsiveness and the overall driving experience. The most prominent products featured in this effort are Pennzoil conventional motor oil and Pennzoil Platinum full synthetic motor oil with adaptive molecules.

“We have developed strong technical claims about the active cleansing agents in Pennzoil motor oils that help prevent dirt and deposits from forming in the engine,” said Troy Chapman, brand director for Pennzoil.

“We seek to tap into the experience a driver should have operating a cleaner engine — what your engine feels, you feel.”

The new approach by the Pennzoil brand is led by two strong claims:

  • Pennzoil Platinum full synthetic motor oil: Cleans three times better than the leading conventional oil.

  • Pennzoil conventional motor oil: No leading conventional oil helps keep engines cleaner than Pennzoil motor oil.

    Be sure to watch the Shell Pennzoil car of NASCAR Sprint Cup driver Kevin Harvick as he races with the same adaptive molecules found in Pennzoil Platinum full synthetic motor oil in his engine.

    Boost Your Preventive Maintenance Sales with Mighty Promotion
    Mighty Auto Parts is offering a new Spring Customer Loyalty Incentive. When your customers purchase one or more qualifying Mighty products as part of a preventive maintenance service between April 1 and June 30, 2008, they can receive a certificate by mail worth up to $60 on their next service at your shop. Qualifying preventive maintenance services include fuel system cleaning with air filter replacement, cabin air filter replacement and brake pad replacement.

    For details, call 1-800-829-3900 or visit

    Federal-Mogul’s Fel-Pro PermaTorqueMLS Gaskets Seal Nine of Top 10 at Daytona 500
    Federal-Mogul Corporation’s Fel-Pro PermaTorqueMLS multi-layer-steel performance head gaskets sealed the engines for nine of the top 10 finishers — including race-winner Ryan Newman of Penske Racing — at the 2008 Daytona 500.

    The winners of dozens of NASCAR Cup, Nationwide and Craftsman Truck series races, Fel-Pro PermaTorqueMLS head gaskets are available for an extensive range of racing and passenger-car applications. Top 10 engines sealed with Fel-Pro MLS head gaskets at Daytona included those in every Dodge, Toyota and Ford entry. The Fel-Pro brand also claimed victories in the Nationwide Series Camping World 300, where it sealed the #20 Toyota driven by Tony Stewart, and in the Craftsman Truck Series Chevy Silverado 250, where Todd Bodine’s #30 Toyota Tundra took the checkered flag.

    AAIA Recognizes World Class Technicians
    Of the more than 850,000 automotive technicians working in the U.S., 18 outstanding individuals have qualified for the AAIA World Class Technician Award, the Automotive Aftermarket Industry Association (AAIA) recently announced.

    Each of these professional technicians tested and obtained ASE certification in 22 specialty areas during the 2007 test administrated by the National Institute for Automotive Service Excellence (ASE). The 18 World Class Technicians are: Jason Hajek, Algonquin, IL; William Hambor, Mount Laurel, NJ; William Hart, Gurnee, IL; Timothy Hassett, Cooper City, FL; Paul Heschke, Red Wing, MN; Louis Luchsinger III, Rahway, NJ; Michael Porcelli, Glendale, NY; Teddy Rader, Nashville; Dennis Ragosa, Surgoinsville, TN; Max Thomas, Walnut Creek, CA; John Titus, Imlay, MI; Mark Weller, Corona, CA; Jack Werner, Horizon City, TX; Charles Cloud, Cody, WY; Jeffrey Bambling, Orlando, FL; Andy Fletcher, Seattle; Jeffrey Hansen, Big Rapids, MI; and Raymond Shagner, Los Angeles.

    Tenneco Celebrates Decade of Customer Loyalty with 2008 Expert Plus Program
    After a decade of powerful promotions, merchandising and training, the 2008 Expert Plus program from Tenneco continues to offer a progressive marketing program to installers. During this anniversary year, Tenneco expects a record 18,000 members to participate in the expanded Expert Plus program.

    Expert Plus, a promotional incentive and marketing program, is offered exclusively through Monroe shocks and struts, Monroe brakes, Walker exhaust, DynoMax performance exhaust, Thrush exhaust and Rancho performance suspension.

    For more information or to register for the 2008 Expert Plus program, call 1-800-603-6834 or send an email to [email protected].

    AMI Accepting Applications for Scholarships
    The Automotive Management Institute (AMI) is accepting applications for two scholarships: the annual $1,000 Tom B. Babcox Memorial Scholarship and the $1,000 Zurich “High Octane” Scholarship.

    AMI’s resource development effort, EXCEL, in conjunction with Babcox Publications and Zurich, established the Tom B. Babcox and “High Octane” scholarships, which are awarded to an Automotive Service Association (ASA) Mechanical Division member who strives to be, or is presently working in, a management capacity. The scholarships will be applied toward the recipients’ expenses to attend the 2008 Congress of Automotive Repair and Service (CARS) in Las Vegas, Nov. 5-8.

    To request a scholarship application, call AMI at (800) 272-7467, ext. 241, or fill out a scholarship application online at

    Federated Expands Relationship with Ken Schrader Racing
    Federated Auto Parts has expanded its relationship with NASCAR Nextel Cup driver Ken Schrader and Ken Schrader Racing for the 2008 season.

    Federated and Ken Schrader are enhancing a long-term relationship that will see Schrader continue as the spokesperson for Federated Racing and Federated Car Care Centers. Federated will also be the “Official Auto Parts Supplier” of Ken Schrader Racing.

    In 2008, Schrader will drive a Federated-sponsored vehicle in selected NASCAR Nationwide Series, ARCA, Truck and Grand National West events designed to support Federated members in all regions of the country.

    In a new initiative designed to support Federated stores and Car Care Centers, Schrader will also be driving a Federated- sponsored vehicle in more than 100 dirt track events throughout the country. This grassroots racing program, gives Federated members a local promotional vehicle in markets in their respective areas of the country.

    Suppliers Gather for First-Ever AASA ‘Vision Conference’
    Nearly 140 North American automotive aftermarket suppliers gathered in Orlando, FL, recently for the first-ever Automotive Aftermarket Suppliers Association (AASA) Vision Conference 2008.

    The conference featured a stellar lineup of keynote speakers, which included Darren Jackson, president and CEO, Advance Auto Parts Inc.; Jeff Rachor, president and CEO of Pep Boys Auto; and Peter Marks, chairman, president and CEO of Robert Bosch LLC.

    “Our members accomplished something very important at our inaugural Vision Conference,” said Steve Handschuh, AASA president and COO. “We’ve laid the basis for future collaboration, for engaging on issues that will make a difference and for which the effort we invest will return to us many times over.”

    AASA also held the organizational meeting of its Technicians Advisory Council (TAC), which will work cooperatively with the Car Care Professionals Network (CCPN) and the Automotive Aftermarket Industry Association (AAIA). Mitch Schneider, CCPN director, reported in the closing session of the AASA Vision Conference that the TAC will meet again this month in Bonita Springs, FL.

    Mitchell 1 Holds Shop Management Workshop in Atlantic City
    Mitchell 1 held its first Shop Management System Training Workshop in Atlantic City, NJ, April 3-5. The training workshop, designed for those who have been using their shop management system for six months or more, guided users through advanced functionality in the OnDemand5 Manager system. Instructors explored advanced setup, inventory, reporting, management and more, as well as integration with aftermarket cataloging and Customer Retention Marketing (CRM).

    Monroe Brakes Offering Cash Cards To Service Shops,
    Technicians and Jobbers

    The Monroe brakes brand of Tenneco Inc. has announced a new promotion that will enable qualifying shop owners, technicians and distributor/jobber salespeople to earn cash cards valued at up to $75 each by using the Monroe brakes product line.

    From now through June 30, 2008, qualifying repair providers can receive $25, $50 and $75 Monroe Brakes cash debit cards and 2,000 Tenneco Expert Plus bonus points through the Monroe Brakes “Brake the Bank” scorecard promotion. Each Monroe Brakes debit card can be used at any of thousands of retail businesses, just like a bank-issued cash card.

    For more information regarding the “Brake the Bank” promotion, contact your Monroe brakes supplier or visit

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