15 Ride Control Tips
These tips will help you sell the job and do it right!!! The customer will not be happy if he brought the car in for a knocking noise, was sold a couple hundred dollars worth of struts and or ball joints, etc., and the noise is still there. He takes the car elsewhere and the
News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
Monroe Debuts New Ride Control Catalog
Tenneco Inc. has issued a new, tri-lingual Monroe ride control master catalog featuring one of the world’s most complete offerings of shock absorbers, struts, strut assemblies, and related components for passenger vehicle and medium-duty applications. The catalog introduces more than ….
Tenneco Celebrates a Decade of Customer Loyalty with 2008 Expert Plus Program
After a decade of powerful promotions, merchandising and training, the 2008 Expert Plus program from Tenneco continues to offer one of the most successful and progressive marketing programs to installers. During this anniversary year, Tenneco expects a record 18,000 members to participate in the expanded Expert Plus program.
Swaybar Tune Up
A long time ago in a service bay far away, the average tread life of a bias ply tire was 20,000 miles. Even with belted bias ply tires, you did well to get 30,000 miles. Shocks, ball joints and bushings averaged out at 40,000. Today, modern radials can get 60,000 and suspension parts can go
Tenneco Announces Major Coverage Expansion for Monroe Ride Control Line
Tenneco Inc. has announced an expansion of its Monroe ride control product line for 2008, introducing more than 150 new part numbers. Tenneco has added more than 700 ride control SKUs over the past five years, demonstrating the company’s commitment to industry-leading coverage of the North American passenger car population.
Tech Tip: Selling Performance Modifications
The sport compact car market is hotter than ever. The market has moved beyond the simple bolt-ons such as wheels, tires, brake rotors and spoilers. It’s not unusual today to see sport compact engines producing upward of 400 horsepower on the street. With so much power under the hood, the challenge is getting the horsepower to the tires and maintaining reasonable traction and handling.
Selling Services: Shock & Strut Replacement
The primary purpose of a shock absorber (or strut) is to control suspension movement. This is done by a piston moving fluid through a series of valves within the shock or strut housing. The valves control the damping rate of the shock throughout the travel of the piston. The damping characteristics are engineered to complement
Parts Plus Teams with NASCAR Angels TV Show to Help Motorists
Sanel Auto Parts, a Parts Plus Autostore owned by Automotive Supply Associates (ASA) in Concord, NH, recently teamed with the NASCAR Angels TV program to help provide safe, reliable transportation for deserving motorists, according to Mike Lambert, president of the Automotive Distribution Network.
Get it Straight
Customers these days are pickier than ever about the work performed on their vehicles —and an alignment isn’t an exception. If customers aren’t satisfied with how their cars ride, steer and handle after driving them out of your shop, you’ll likely see those customers again — for the redo. What follows are some simple steps