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We Worry Too Much About High Tickets And Labor Rates

Raising your labor rate and trying to increase your average ticket dollar amount in an effort to increase income may not be the way to financial stability. In fact, it might just make you fail! Before you send for the men in white coats and call me crazy, please have an open mind and read on.

Why Should a Customer Buy What You Are Selling?

Ever wonder why a customer does not see the value in what you are recommending and declines the service or repair? Our sales approach, at times, assumes that the customer fully understands the reason for or benefits of a particular service or repair, when in reality, they may have no idea what we are speaking about.

DENSO Wins 2011 XL Parts Vendor of the Year Award

DENSO Sales California (DSCA) was awarded the 2011 Vendor of the Year Award from XL Parts at their annual Installer Open House on March 24 in Houston, TX. DSCA received the award for outstanding sales, service and dedication to XL Parts throughout 2011.

Champion Spokesperson Kevin Harvick Delivers Record-Setting Performance in NASCAR Truck Series Race at Martinsville

Kevin Harvick, spokesperson for Federal-Mogul’s Champion brand of spark plugs, filters, wiper blades and chemical additives, delivered a record-setting performance in winning Saturday’s Kroger 250 NASCAR Camping World Truck Series race at Martinsville (VA) Speedway.

Relationships, Not Salesmanship, Make the Sale

A customer arrives at your service counter asking for an oil change service and a tire rotation. Your service advisor carefully writes the repair order, informs the customer that a technician will be performing a multipoint inspection along with the service, ensures that he has all the necessary vehicle and customer information, and nicely asks the customer to have a seat in the customer lounge.

Borescopes and Videoscopes – Coming to Our Senses

As a professional technician, you have to rely on at least four, if not all five, of your senses to diagnose and repair vehicles. (For those of you who use taste to fix cars, more power to you! And cheers for admitting it!) Today we are going to talk about tools and equipment that can assist these senses. There are some really exciting and interesting tools available for the inspection and diagnosis of vehicles. Below you will find some details about these great tools and suggestions on how they can be used as well as what to look for when buying the tools.

Tech Update: HVAC Diagnostics

Leave it to the OEMs to take a simple system like heating and air conditioning and turn it into an electronic jumble of wiring, sensors and computer components.

DENSO Sales California Offers New Training Courses for Technicians

DENSO Sales California announces the introduction of three new Engine Performance Technical Training seminars for the automotive service professional. The seminars focus on service, diagnostic and repair best practices and will be available beginning in 2011.

The National Pronto Association Selects DENSO to be among its ‘Supplier of the Year’ Recipients

The National Pronto Association awarded DENSO Sales California (DSCA) the 2010 Original Equipment (OE) Supplier of the Year award. The award was presented during Pronto’s fall membership meeting on September 15, 2010 in Indianapolis, IN. Pronto has awarded DENSO the OE Supplier of the Year Award in 2006, 2008 and 2009.

Fuel System Service Tools and Equipment

Liquid gold – It started out a few billion years ago, roaming around the plains, eating whatever it could find. Calamity struck and wiped it off the face of the earth. After lying under the earth for all these years, it became oil, was then pumped up, filtered, refined, trucked around and finally ended up