Equus Products, Inc. Reaches 400,000 Pieces Sold of its INNOVA 3100 CanOBD2 Diagnostic Tool
Automotive aftermarket manufacturer and distributor Equus Products, Inc. proudly announces that it will reach the 400,000th-piece sale of its INNOVA 3100 CanOBD2 Diagnostic Tool this quarter. This tool, which quickly took the industry by storm when it officially debuted in 2002, is believed to ….
Perspectives: 10 Ideas for a Successful Car Care Event
April is National Car Care Month, so take this opportunity to plan an event to tie into this national program. By doing so, you will showcase your shop as an expert in automotive repair and service, plus you’ll ensure the safety and performance of your customers’ and prospective customers’ vehicles. It’s also an ideal way
‘Be Car Care Aware’ Campaign Celebrates Fifth Anniversary
Celebrating its fifth anniversary, the popular consumer education program, "Be Car Care Aware," has become the leading third-party source of information on vehicle maintenance for motorists, the industry and the consumer media.
Federated Car Care Program Membership Up 40%
Federated Auto Parts Car Care Center membership grew by 40 percent in 2007, it was announced by Phil Moore, vice president of marketing for Federated Auto Parts. The Federated Car Care Program is one of the fastest growing, complete support programs for the nation’s best automotive service providers.
News Update
Raybestos ‘Spring Sizzle’ Sweepstakes Rewards Winners with Toolboxes and More James “Fritz” Steile of Maple Grove Tire and Service in Maple Grove, MN, was named the Raybestos brand brakes “Spring Sizzle” promotion winner. Steile received a Snap-on Classic Series 19-Drawer Triple Bank Roll Cabinet and a complete Snap-on tool set. Installers received a sweepstakes entry
News: Mac Tools Celebrates 70 Years of Heritage at the 2008 Tool Fair
Orlando, FL — From its conception in 1938 to today, Mac Tools has remained unchanged in its philosophy of providing excellent quality and service, at a fair value. This year, Mac Tools is celebrating 70 years of heritage in quality tool manufacturing and distribution, kicking off the celebration with its annual Tool Fair event. Held
Mitchell 1 and National Pronto Association Launch New Parts Ordering Partnership
Mitchell 1 announced recently the establishment of a marketing partnership with National Pronto Association as part of Mitchell 1’s ongoing effort to further extend its national network of connectivity to automotive parts suppliers. This network provides repair shop owners greater flexibility and increased efficiencies in ordering parts when they use Mitchell 1’s Manager and ManagerPlus shop management systems.
Universal Technical Institute Teams Up with NASCAR Angels
Universal Technical Institute (UTI) has teamed up with NASCAR Angels, NASCAR’s nationally-syndicated reality television show that helps deserving people in need of a transportation fix, to promote the importance of car care and the value of automotive technicians. As a major sponsor of the TV show, UTI will be fully-integrated via in-show billboards and commercials, as well as branding, product placement and a scholarship promotion.
Installers Rewarded with Raybestos Spring Sizzle Sweepstakes
Raybestos brand brakes Spring Sizzle promotion results were recently announced to the excited winners. This unique promotion gave installers the chance to win Snap-on and Raybestos merchandise.
Viewpoint, Quality not Price
Last month, I offered up 50 tips to improve your business in 2008. Tip 31 was “Ask suppliers for better pricing. The worse they can say is no.” I received an email from a reader about it: I’m the third generation in a parts jobber/warehouse. We specialize in fleets, especially cab fleets that experience rough,