'Be Car Care Aware' Campaign Celebrates Fifth Anniversary

‘Be Car Care Aware’ Campaign Celebrates Fifth Anniversary

Celebrating its fifth anniversary, the popular consumer education program, "Be Car Care Aware," has become the leading third-party source of information on vehicle maintenance for motorists, the industry and the consumer media.

Celebrating its fifth anniversary, the popular consumer education program, “Be Car Care Aware,” has become the leading third-party source of information on vehicle maintenance for motorists, the industry and the consumer media.

“The ‘Be Car Care Aware’ campaign has clearly exceeded expectations in only five short years,” said Rich White, executive director of the Car Care Council. “Unlike other industry campaigns like ‘Got Milk,’ ‘Be Car Care Aware’ does not rely on paid advertising. Through media outreach, widespread industry support and collaboration, and funding and direction from the Automotive Aftermarket Industry Association (AAIA), the ‘Be Car Care Aware’ campaign has made a real impact. Just the fact that consumer research shows that 67 percent of motorists are more aware of the benefits of vehicle maintenance than they were five years ago shows the huge success of the campaign.”

Since its official launch, the “Be Car Care Aware” campaign has:

• Contributed to reducing annual unperformed vehicle maintenance from $62 billion to $53 billion.

• Played a role in reducing failure rates of vehicles inspected during Car Care Months from 91 percent to 80 percent.

• Increased monthly visitors to www.carcare.org from 55,000 to 155,000.

• Positioned www.carcare.org as the number one website for car care on Google, AOL, Yahoo, MSN and all other major Internet search engines.

• Increased media publicity value every year of campaign, reaching a value of $15 million for 2006 and a projected value exceeding $17.5 million for 2007.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.