The makers of Castrol EDGE, the official motor oil sponsor of the NFL, have launched a new marketing campaign to celebrate and promote recent test findings.
The campaign, titled "We Won," touts research findings that the company says shows the proven superiority of Castrol EDGE with SYNTEC Power Technology over conventional motor oil. The campaign features various digital assets found in and around NFL and Castrol Web properties. The cornerstone of the program are online videos that mimic "post-game" interviews and celebrations with Castrol EDGE engineers, showcasing highlight footage from Castrol’s extreme test of motor oil strength.
The Castrol EDGE online video can be viewed at facebook.com/castrolusa.