Mighty Auto Parts has released a new and unique video, The Pressure Zone, dealing with the technical basics of Tire Pressure Monitoring Systems (TPMS) and field-tested sales tips. The video addresses three common scenarios that would require TPMS updates during a routine customer visit. These include (1) a simple tire rotation, (2) tire replacement and (3) when a TPMS sensor fails.
Viewers are invited to “Take the TPMS Challenge” by watching the video and answering six TPMS questions to qualify for the grand prize of a Bartec Tech 400 TPMS Diagnostic and Re-Learn Tool valued at $1,500 (drawing on April 15, 2013). The first 250 online participants to complete the quiz win a free TPMS counter mat that explains to customers what they need to know to make informed decisions.
“TPMS is a rapidly growing sales opportunity with a great demand for training,” said Sales and Marketing VP, Gary Vann, author of Mighty’s popular Vehicle Inspection Playbook. “Mighty’s goal is to provide the practical know-how as well as the pitfalls in a fun way that isn’t boring.”
To participate, go to: www.mightyautoparts.com/tpms-challenge.