Matco Tools Continues 'Tools For The Cause' Campaign With Launch Of 'I Drive For' Breast Cancer Awareness Program

Matco Tools Continues ‘Tools For The Cause’ Campaign With Launch Of ‘I Drive For’ Breast Cancer Awareness Program

Don Schumacher Racing’s Matco Tools Top Fuel Dragster team and Antron Brown will once again race to raise awareness and funds for a cause that affects everyone — breast cancer.

To-date, Matco Tools ‘Tools for the Cause’ program has raised more than $425,000 for Susan G. Komen, helping to fund breast cancer research and community programs nationwide. This year, Matco will build on last year’s success by launching the ‘I Drive For’ and #IDriveFor social media campaign from Aug. 25–Sept. 15.

Brown’s Matco Tools dragster will feature a special pink paint scheme at the Reading, Pa., and Las Vegas races during the month of October, but with a unique twist. Matco Tools is encouraging those who have fought or are fighting breast cancer to share their first name and last initial on its Facebook page. All names will then be added to Brown’s 320-mph dragster and featured at the October races.

Brown will drive for his mother-in-law, Linda Matranga, a breast cancer survivor, as ‘I Drive For … Linda’ will adorn his firesuit and the side of his race car. Matco will accept name submissions on Facebook through Sept. 15, 2014.

“October is a very important month to our series because it’s right in the middle of our countdown to the championship playoffs, but October means even more to our Matco Tools team here at DSR,” Brown said. “My wife’s mother is a breast cancer survivor and this disease has affected our family as it has many others.”

The Tools for the Cause campaign’s main goal is to raise money to aid in the fight against breast cancer. When Matco customers purchase limited-edition pink tools, Matco donates 15 percent of the sale to Komen with a guaranteed minimum donation of $100,000.

“I’m excited for the ‘I Drive For’ campaign to drive for Linda and to drive for all those touched by this disease. I hope we receive thousands of names that will ride on our pink Matco Tools dragster and we can continue to drive awareness for such a great cause.”

“This is a partnership that everyone in our company is very proud of and has strongly supported from the very beginning,” said Matco Tools President Tim Gilmore. “This year, we want to honor those who have fought, or are currently fighting breast cancer, in a special way by including their names on our Top Fuel Dragster. They are truly the inspiration behind the Tools for the Cause campaign.”

Brown and the Matco Tools Top Fuel team first adorned the pink Komen colors during the month of October 2012 when he set the NHRA elapsed time national record at 3.701 seconds at Maple Grove Raceway. The record lap helped vault Brown to the 2012 NHRA Top Fuel World Championship. Last October, Brown put his Matco ‘Tools for the Cause’ dragster in the winner’s circle at the fall Las Vegas race at Las Vegas Motor Speedway.

For more information, visit www.MatcoTools.com.

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said.  From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said. In honor of this milestone, AACF is calling upon automotive aftermarket industry professionals, as well as compassionate individuals eager to lend a helping hand, to join forces in raising $65,000. By making a symbolic donation of $65, supporters can contribute to a fund that offer vital assistance during a time of greatest need. "Over the past 65 years, AACF has remained unwavering in its commitment to supporting members of the automotive aftermarket community during their most challenging moments," said Joel Ayres, AACF executive director. "As we embark on this historic fundraising initiative, we are inspired by the generosity and compassion of our supporters. Together, we can make a profound difference in the lives of those facing adversity, demonstrating the industry's unwavering dedication to taking care of its own."

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.